Hey everybody, it’s my first video at SGIA Expo and I’m here with Dan Marx. You know, I don’t know your title Dan. What is your title?” I’m Vice President- Markets and Technologies at SGIA.
Awesome. And, I went to your pretty fabulous wide format workshop yesterday, I learned a lot of stuff. I really did. I was quite surprised how packed that room was. There was over a hundred people there. Correct?” Yes. I think we had a 175 registrants for that. We still see huge interest in people getting into wide format, even though the technology is no longer new. For a lot people, it’s still new opportunity.
There was amazing information being shared, really, about the ROI, I mean, for a relatively small investment. Now, obviously, $60, 000 is a lot of money to a lot of people, but in the print world, $60,000 is a relatively small investment, and that was soup to nuts. That was everything including cutters, dryers, finishing stuff, it was everything. For the returns that the speakers were talking about is pretty amazing, and I shared all that information yesterday. But, I just noticed, you were standing on a different booth than the SGIA people. They’ve banished you, they threw you off the island. Is that what happened?” No. I’m just wearing a different hat right now. PDAA is the Professional Decal Application Alliance. It is an association that operates under the wing of SGIA, and PDAA is a group of graphics installers. So, those are the people who are putting up the retail graphics, doing the vehicle wraps, getting out there and in many cases, installing the prints that the SGIA members are printing.
Now, this has happened to me a few times today. I needed a vehicle wrap and you have to find an installer and then there’s a brand, that I won’t mention, that’s usually associated with that installer. Is this a way of finding installers if I have a wrap or do I have to go through my process like that?” No. Actually, we have an online search. You can get to it at www.sgia.org/pdaa, and it is a great resource for finding installers around the United States. More than half of our installers have passed our Master Certification course, which is where they come in. We test their proficiency on a number of tests that we put together. So, they are companies that are proven to know what they’re doing and to do a good job.
That was actually going to be my next question because that’s the most important thing, and then, of course, location. Is the installation inside, outside, hot, cold, etc.?” Lots of considerations.
Lots of considerations. So, I also saw you this morning at our press breakfast and maybe you could share a couple of those numbers, regarding the registered attendees, how many exhibitors, size of the show.” Okay. I don’t have my paper in front of me, so I’ll try to remember. In terms of the space of the show, we have, I think, 538 exhibitors, and just shy of 250, 000 square feet of sold exhibit space. So, it is a big show. In terms of registrations, as of 7 o’clock this morning, which doesn’t include any on-site registration, I think we are at 24, 000 registrants.
Amazing. I mean, this show is – I mean, the doors open and something very interesting I notice is that, people went right to like bee lines, to exactly where they wanted to go. So, this is not like, ‘Oh, let me just walk around and see what I can see at the show.’ These are buyers who walk through these doors.” I think that’s the nature of a really robust marketplace, which we have. People are her to purchase. They’re here to make decisions about their businesses, and that’s the whole point of this. It’s not to get free pencils.
But, as the attendees become more savvy with their research, you know, the shows need to step up and make sure that, you know – I mean, there’s usually a reason why the big exhibitor are up on the front, besides the fact that they have money to buy those booths, but this is what people are looking for. But, there is a lot of smaller companies up in the front too and I think that’s really wonderful at this show.” Yes. We try to spread things out. We are a very diverse industry. I think one of the best things of this show, particularly related to the Wide Format industry, is we have the equipment, we have the inkjet devices. We also have all the materials, all the finishing technologies, all that stuff people need to make that print they make into like, any of the so many products that are being sold today.
Right. It’s amazing. Well, I’m going to let you go and do your thing, and I’ll just be next door with the rest of the SGIA people. And, have a great show.” Thanks Deborah.
Thanks for everything.”