“Good morning everybody. It’s Day 3 at SGIA Expo. A pretty good one. I’m here with Darcy Mauro. My sister loves Mauro. At the Sawgrass booth, excuse me. A lot of exciting things going on here. You’ve won 3 Product of the Year awards out here. So, why don’t you tell us a little bit about what Sawgrass does and we’ll get into the awards.” Okay. Sawgrass is primarily an ink manufacturer of dye sublimation ink. What we’ve done in the last year, is really work on the whole product solution. So, we’ve developed OEM relationships with printer manufacturers, so that we can sell our customers an integrated solution. So, what we won for, at the show, was our latest version, our latest printer solution we’re introducing, which is the VJ 628. So, now from Sawgrass, you don’t only get the ink and the support and the software, which we always provided. Now, you actually have the vehicle to produce your products with. So, that’s really what we’re here, showing.
“And, what kind of ink software is there?” So, dye sublimation ink is unique, and you have to make sure that you have color correction software to make sure that colors come out the way want. So, what we’ve done is not only provide that free-of-charge to the customer, but we have a software program called Creative Studio which has graphics. It has some templates and it makes everything easy to set up. So, you don’t have to know a RIP, which is really a big hurdle for a lot of people just starting.
“And, typically, what are the applications that your ink is used for?” Well, dye sublimation works with polyester materials. So, the largest product in the world that people make are mugs, mugs with pictures on them, mousepads, coasters and a lot of hard board. Here, we’re showing a photographic output. So, this is on metal. Yes, it’s pretty cool. So, you can custom gifts, promotional products. Really, with the same system, you have an abundance of opportunities, which is what makes it successful and profitable.
“And, I’m sorry. I don’t really understand how the ink word works. Do I have to have a specific machine for your ink to go in it and how does that work with the manufacturers that sell their own ink? That’s where I’m confused.” Okay. No problem. So, dye sublimation ink is a special ink. And, you do need specific printers, which is why we sell integrated solutions at this point. You need a certain print head, which is called piezoelectric print head, because the whole technology really work son three things. Time, temperature and pressure. So, you print the ink on a special paper, which keeps the ink elevated, so it doesn’t all soak in, and then, you use heat press. And when you use the heat press, at 400 degrees with some pressure for a period of time, minute in some situations, the ink actually turns into a gas and goes into the polyester molecules, because when polyester molecules get hot, they open up. So, the ink goes in and creates a bond. So, a specific printer is necessary, and now with our integrated solutions, we can give you everything that’s been maximized. It’s the easiest and the best output you could get.
“You are so informative. I love you. You’re awesome. You’re my first interview this morning and I’ve already learned so much. My brain is exploding. How could people get in touch with Sawgrass?” The easiest way probably would be to go to the website which is www.sawgrassink.com.
“And, give Robin a shout out since she sent me here.” Hi Robin.
“Thank you so much for your time. I really appreciate it. Last question, how’s the show been for you?” it’s been excellent. We sell through a distribution channel and we have a lot of our key partners here, so it’s always good to see them and help give them business.
“Thank you so much. I really appreciate your time. Have a great day.” Thanks.