Hey everybody, I’m Trish from foldfactory, and this is your 60-second Super-cool Fold of the Week. Thanks for watching. Well, this week, get ready for a low-budget wonder. I love these. They can be produced by machine very efficiently and they create a lot of impact. So, this is from my friends at Suttle-Strauss in Waunakee, Wisconsin, designed by Christine Egrin at Suttle-Strauss for client Interra Health.
And, this is a – I'm calling it a stepped roll fold. You can see a lot of innovation in roll folds these days, so I was excited to find this one. And, the way that it works is – So, classic roll fold has the panels that kind roll in on each other, and so the panels that roll in have to be a little bit shorter to accommodate for the dimensionality of the sheet. So, that's a kind of a classic roll fold. But, what Christine did is she played with the depth or the width of the panels to make a kind of create a step defect. So, when you open the piece up, there's kind of a tab right here and a short panel, and then you open it up and there's another tab right here and a short panel. So, you get this really nice kind of division of the content and have a tabbed effect that's really cool to, you know, divide the information. And, it's such a simple thing. It's just kind of the placement of the fold. So, for those of you who are kind of wondering the size of the panels, this one's four and a half, five and a quarter, six, six.
So, that's how it works. This was printed on a Komori UV press, six-color. Four-color process with two PMS colors. Paper is 80-pound Cougar opaque smooth cover. These were scored and machine folded. Just very cool, efficient, love this low-budget wonder. I hope you do too. That’s your 60-second Super-cool Fold of the Week, the Stepped Roll Fold. Forward this to your friends and colleagues, keep the dialogue going. And viewers, please send me your folds. If I use them, I’ll send you free stuff. Visit foldfactory.com for folded samples, dielines and print. And remember, think finishing at the beginning. I’ll see you next week. Bye.