Hey everybody, I’m Trish from foldfactory, and this is your 60-second Super-cool Fold of the Week. Thanks for watching. This week’s Super-cool Fold is an award-winning campaign from my friends at Fixation Marketing in Bethesda, Maryland. This is a campaign that they designed for Can Manufacturers Institute. It was an awareness campaign to raise awareness on using steel and aluminum as a sustainable solution for food and beverage packaging.
So, there's a website that's a part of this as well, which I'll put a link at the end of the video. It's pretty neat. But, this mail piece is great. This is very clever just from a design standpoint, which I'll show you in a minute. It’s shaped like a big can. It looks real, but it also has a die cut, because this is a die cut shaped accordion fold. So, this could not have self-mailed. It’s an accordion fold, and also because there are really specific requirements for self-mailers. A corner radius and, you know, you really need square corners. So, this doesn't have square corners, so this would need to go in an envelope, but it’s sized in a rectangular mail-friendly proportion, which I love. So, it's creative but also in a mail-friendly proportion. So, this could go in a standard envelope or in a clear envelope, which would be awesome. So, this is the mailing panel on the back. So, what I love about this is it's so creative.
It says, ‘Cans can be recycled again and again and again and again, indefinitely.’ So, if you look at this, the whole shape, it’s got this die cut shape all the way around the perimeter, and it's a six-panel accordion fold. So, you can see your six panels, opens up, really fun and visual. And then, on the back, it says, ‘Did you know?’, and it’s got all sorts of facts that are part of this campaign. So, and as I said, there's the website to with the link to go there. So, you know, these are die cut, score. These are accordion folded. They did about 25,000 of these. Paper feels like about an 80 cover, gloss cover. Just so clever and fun, and I hope you like it. That's your 60-second Super-cool Fold of the Week, Shaped Accordion Fold Mailer.
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