Hey everybody, back at SGIA Expo with Matt Meany ate the fantabulous AGFA Graphics booth. Always a fabulous booth, and today, we have an Applications Academy. Why don’t you tell us a little bit about that?” Okay, Debbie. Our Applications Academy is basically one wall that illustrates some of the various effects we can get with our wide format equipment, a combination of different substrates, different ink technologies, as well as some of our software partners, as well.
Okay. So, I see raised texture. Is this raised?” Yes. Some multiple layers of ink. We get a 3D print, and then actually print the image on tp. So, this is basically white ink. We then file one image on top of that.
And, the extra varnish up there. What’s that?” That’s another one of our machines where we can print clear varnish. So, we’re simply printing the image, and then deciding where to print that dimensional varnish on top of it.
Very cool. Spot varnish?” Yes. Same thing here. Same exact technology.
Very cool. Okay. You know, Color-Logic, so you’re not printing on the metallic paper, you’re adding the color to the printer.” Actually, we are printing on metallic papers here. So, Color-Logic, they have software that allows to print both of those ways. For an offset or a silkscreen printer, they can print the metallic part of the job. Here, we’re printing with our printers, white ink, and leaving the metallic show-through. So, they can accommodate both of those applications.
I love it. And, I see glitter here.” Exactly. Another dimensional option where we have clear printing, giving you that raised texture.
Right. That’s hard to see.” And, a Color-Logic.
It’s so unfortunate that there’s not like feel-o-vision yet in video because this is raised quite significantly off of the substrate. So, how is that done?” Same thing. Multiple layers of ink just printing the same image, over and over, and stacking it on top of itself.
How high can it go?” How high would you like to go? Most of our machines can print up to an inch and three quarters thick. So, we’ll probably not going to have that much ink, but there’s no reason you couldn’t just keep raising and raising, like this image right here. This is several layers. We’ve got textured on the background, then the silhouette of this person is the next layer, and then another layer on top of that. So, we can continue. We just basically raise the print heads as the subject gets thicker and thicker.
Okay. So, obviously, Spidey. My lenticular.” You got to step back. Right about 6 feet is the ultimate viewing distance for him. I’m not sure how well that comes out on video.
It doesn’t matter. He’s 3-dimensional. It’s coming out on video. His head looks round” He stops people in their tracks.
Yes. He’s stopping me too. It’s 3D.” It really is, and it’s called lenticular printing. Once again, one of our software partners, they’re called HumanEyes. We work with them. They can generate files that we basically print.
Okay. Your hands right there is like, completely freaky. Because, it’s like in Spiderman.” It really is. It’s amazing. This stops people in their tracks.
It really does. So, this is a lenticular substrate, you’re running through your res. You’re not making the lenses.” That’s correct. So, we’re printing on the lens. This is typically, in an offset environment, a very costly process. You need high-end plate setters, a high resolution plate, a very high quality press and many steps to get to the point where you print the printed sheet, and then you finally, when you go through all those steps, you line the image with this lens. Very costly. Very time-consuming. Here, I printed one up on the back of the lens. We’re printing right on the lens. I print one time. I’m done. Very easy to do, very simple. The software makes it easy.
And, basically I’m talking, a printer and a substrate with the correct type of design and boom, you’ve got a lenticular.” It’s not rocket science and it’s something that, again, it stops people right in their tracks.
It’s incredible. And, I would have to say that braille has become a trend at this show.” It has, because we can do raised effects. There you go. Again, if we have feel-o-vision, we’d be able to feel that. But, yes these are raised braille lettering. Very simple to do.
So, give me a quick value proposition why a commercial printer should consider entering the wide format arena.” There’s so much opportunity out there. You look at some of these things, it just differentiates you. If you have creative people, and you have some of our wide format machines with the right software and creativity, you can really expand what your capabilities are, break into totally different markets.
Especially, the printers who deal directly with advertising agencies. This is a well thought information too. I mean, we actually did presentation books for the agency that had lenticulars on them, but we had to create the lenticulars in Photoshop files, and then someone had to build the lenses. It cost a fortune.” Absolutely. Very expensive.
However, this does not flip. So, is it technically a lenticular?” It can flip. No, not this one. There are two different types of –
He’s moving, his head is moving.” We have other samples where it might be Superman and Batman. So, that’s called the flip image. You can do motion.
And, you can do that just printing?” Yes. We do motion. There’s all different types of effect you can get with lenticular.
Okay. You just freak me out, now. How can people get in touch so they can get samples, like me, because I need to have one of those? Contact anyone in AGFA. www.agfagraphics.com.
Perfect. Thank you so much for your time. I really appreciate it. You’ve been fantastic.” Thank you.