Jokin Iruretagoiena Osoro · Managing Director – Europe · ETI · Spanish Edition
Language: Spanish · Subtitles: English/Spanish
At LabelExpo Mexico, Jokin from ETI shared the company’s unique approach to label production, focusing on in-house coating technology that allows customers to apply silicone and adhesive directly during production. This innovation enhances sustainability, efficiency, and added value for end users. A key differentiator is ETI’s ability to offer tailor-made solutions, including linerless labels, which reduce waste and cost by eliminating the need for a traditional backing liner. Jokin explains how this technology allows for custom adhesive placement, improving performance for specific applications like tire labels, where avoiding adhesive bleed is critical. All products are developed closely with clients, ensuring quality and functionality. He emphasizes the cost-benefit for converters and society through better raw material use and greener solutions. Jokin also highlights the growing interest in sustainability within the Mexican market and expresses optimism about the region’s potential for growth. ETI is pleased with the turnout as a first-time exhibitor and sees promising opportunities to expand its presence in Latin America.
LinkedIn Profile: https://www.linkedin.com/in/jokin-iruretagoiena-osoro-44946b30/
Interviewer: Nayelli González Menéndez · Revista El Impresor
https://www.linkedin.com/in/nayelli-gonz%C3%A1lez-men%C3%A9ndez-6952a764/
Jonathan Alejandro Barajas · PMC Specialist I / Color Specialist North LATAM · Siegwerk
Language: Spanish · Subtitles: English/Spanish
At Label Expo 2025 in Guadalajara, Siegwerk presents its latest innovations in sustainable ink solutions. Jonathan, the Color Management Specialist for Latin America, shares how the company is advancing in washable inks, water-based inks for food applications, and digitalization tools that support greener printing processes. With a strong focus on sustainability, Siegwerk is bringing German-developed technologies to the Latin American market, including Mexico, Colombia, and Guatemala. The company is expanding its eco-friendly offerings beyond offset printing into flexography, reflecting a broader industry shift toward more responsible practices. With dedicated specialists, engineers, and compliance experts, Siegwerk ensures that all products meet rigorous standards, particularly for food-safe applications. Their presence at the expo highlights a commitment to innovation, quality, and environmental care, inviting attendees to explore how sustainable inks can transform the future of packaging.
Interviewer: Claudia Mendoza Angeles · Revista El Impresor
Martin Fjordlund Teilberg · Global Marketing Manager · Nilpeter
The Danish Flexo press supplier, Nilpeter, was showcasing their new FB series at LabelExpo - a machine built on the successful FA series. In this chat with Global Marketing Manager Martin Fjordlund Teilberg, we talk about the emerging market, the importance of being present, also at tradeshows like LabelExpo even though Teilberg also talks about customer acquisition cost - but a great conversation - dig in!
Fernando Menendez · Head of Marketing & CRM · Heidelberger Druckmaschinen · Mexico
The Heidelberg/Gallus booth at LabelExpo has a giant screen, a similar-sized bar, and info screens about products and services. It looks like a fresh and modern version of Heidelberg that celebrates its 175th anniversary this year! "Home of Print" is the renewed Print Media Center but also the slogan for Heidelberg in 2025 - but genuinely great to see a new updated style - lounge music, relaxed atmosphere, and then, of course, the pleasure of talking to Fernando Menendez, who manages marketing in Mexico. We are sure you will like the interview :-)
Priscila Segura Azevedo · Marketing Manager LATAM · Fedrigoni
Language: Spanish · Subtitles: Spanish/English
At Labelexpo Mexico, Priscila Segura Azevedo of Fedrigoni shared the company’s enthusiasm for participating in the event for the very first time in the region. While Fedrigoni is a regular presence at Labelexpo shows in Chicago, Barcelona, and Brussels, this marked its debut in Mexico—a strategic move that reflects the importance of the Latin American market.
Priscila noted the strong interest from customers seeking specialty and convenience-driven label solutions. Mexico, in particular, offers a vibrant market full of potential, especially for a company like Fedrigoni that specializes in high-end, technically advanced materials.
With origins in papermaking, Fedrigoni began by producing textured and specialty papers. Over time, the company expanded into the label industry, which has become one of its core strengths. Fedrigoni’s label solutions are applicable across various sectors, including wines, spirits, tequila, mezcal, pharmaceuticals, hobbies, and personal care, offering tailored, high-tech products for each.
A major focus at the stand was sustainability, a value Priscila described as fundamental. She introduced the RI-MOVE line of sustainable labels, designed specifically for PET packaging. This technology allows labels to be easily removed during the recycling process, ensuring that PET containers can be fully and efficiently recycled.
During her demonstration, Priscila explained how standard labels leave behind residues hindering PET recycling. In contrast, Fedrigoni’s RI-MOVE labels separate cleanly in a caustic soda bath—a standard part of the PET recycling process—allowing the PET to sink while the labels float. This ensures effective separation and full recyclability. With a normal label, that’s not possible—there will always be residue.
In addition to RI-MOVE, Fedrigoni also presented its linerless label technology. Traditional labels require a liner—essentially backing paper—that becomes waste. The linerless design eliminates this waste entirely, allowing for full-width printing and greater material efficiency. There’s no waste, no discard. It’s another way the company is addressing sustainability.
Looking to the future, Fedrigoni hopes to strengthen its presence in the Mexican market. Many customers may still recognize the company by its former name, IP Venus, but the brand is eager to establish itself under the Fedrigoni identity. Priscila emphasized the company’s openness to collaboration and problem-solving, inviting customers to bring forward their challenges and projects. Fedrigoni is here to solve problems. The goal is to find the best solutions together.
She closed by expressing gratitude for the opportunity to present the company’s products and technologies and encouraged visitors to explore the stand and learn more about Fedrigoni’s forward-looking innovations.
Interviewer: Nayelli González Menéndez · Revista El Impresor
Esteban Garcia · Business Development Manager · CERM
Language Spanish - Subtitles Spanish/English
At LabelExpo Mexico, Esteban García represented CERM as their Business Development Manager for the United States, Mexico, South America, and Latin America. With his deep understanding of the industry, García shared CERM’s focused vision and the value their specialized software brings to companies in the label and packaging sector.
CERM, a Belgian company with over 30 years of experience, develops software tailored specifically for businesses in labeling, flexible packaging, and corrugated cardboard. García emphasized that CERM deliberately concentrates on this niche, believing that actual value lies in specialization. “This is what we do,” he noted, underscoring the importance of doing one thing exceptionally well rather than spreading resources too thin.
During the event, García highlighted the challenges many companies in the sector face—particularly labor shortages and competition from larger, more modern operations. In response, CERM’s software is designed to streamline workflows, reduce unnecessary steps, and capture key production data accurately. This efficiency empowers companies to remain competitive without overhauling their equipment or expanding their workforce.
One of the CERM system's most compelling features is its ability to deliver real-time quotes in minutes—a critical need in today’s fast-paced business environment. García explained how CERM eliminates redundant data entry across the production process, allowing information to flow seamlessly from quoting to invoicing, including inventory and warehouse management. The result is a fully integrated solution that supports operational excellence.
CERM is making its debut at LabelExpo Mexico after attending the event as a visitor. Pleased with the experience, the team returned to showcase their platform to companies that may not have had the opportunity to attend LabelExpo in Brussels or Chicago. The goal is to introduce more Latin American businesses to CERM’s capabilities through live demos and direct interaction.
When asked about the company’s performance in the Mexican market, García reported positive momentum, noting strong client relationships in Mexico and South America. He expressed enthusiasm about the future, sharing that CERM’s regional team has already tripled in size during his five-year tenure and continues to expand rapidly.
Looking ahead to 2025, García remains optimistic. “We are growing fast and doing very well,” he said, reinforcing CERM’s commitment to innovation and industry collaboration.
As the conversation concluded, García invited all attendees at LabelExpo Mexico to visit the CERM stand. “We’re excited to meet more people from the industry and build new partnerships,” he added.
Interviewer: Nayelli González Menéndez · Revista El Impresor
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