Antalis Focuses on Digital Print as well...
The supply chain, as we know, is under pressure since both technology and demand for print changes. At the recent PrintNext19 event we met with Product Manager Michael Thorvaldsson from Antalis. Behind the "Product Manager" title, you'll find a dedication from Antalis to define their role in the future print market.
For many years Reel-based paper to i.e., web-offset printing companies have been supplied directly from the mills. The Merchants on the other side has built efficient distributions for the sheetfed offset and digital print market. With the growth in digital web-based printing, the future of distribution is maybe also challenged?
Michael Thorvaldsson regularly visits printing companies in Denmark, Norway, and Sweden to ensure both a top-of-mind, but also, and maybe more important to understand the demands printing companies have as well as focusing on the range of substrates that Antalis represents.
In this film, Michael Thorvaldsson talks about hybrid paper and some of the challenges of being Antalis.