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Event Promotion · Pat McGrew · Print Sample TV #82

Welcome back to Print Sample TV! In this episode, Pat McGrew dives into the world of event promotion through print. If you've been following along, you know that we showcase print samples from all over the globe. Today, we're focusing on how events in 2023 used print to promote themselves—both before and during the event. With in-person events making a big comeback, seeing how organizers present the information is crucial. Print is an indispensable tool for event success, from show guides to brochures. We'll explore examples from Graphics Canada 2023, where print made navigating and networking easier, and Print For All in Italy, where creative print materials are used to build excitement for their 2025 show. You'll see how these events used print to communicate effectively, promote sustainability, and enhance the attendee experience. From show guides to stickers and save-the-date cards, there's no substitute for the power of print. Don't miss this episode if you're in event planning or just love seeing innovative print samples in action. Make sure to like, comment, and subscribe for more episodes of Print Sample TV!

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Golan Landsberg · VP R&D HP Indigo · HP · NON-EVENT24 Speaker

The theme for the NON-EVENT 2024 is 'Conflict,' as we all experience conflicts on different levels, we have invited speakers who are exposed to conflicts, learned to live with them, and used conflicts to move things forward. One of the most challenging conflicts is centered, where the outcome can be peace or war. This is where we find VP of R&D HP Indigo, Golan Landsberg, who has also been on the Search & Rescue team for IDF; besides his job with HP, in peacetime, a challenge, and when at war, even more challenging. Listen to Landsberg and if you attend the NON-EVENT in Copenhagen on December 5th, 2024 - more to follow.  

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Morten B. Reitoft · Editor-in-Chief · INKISH · Review PRINTING United

Editor Morten B. Reitoft from INKISH reflected on his two-week US trip, focusing on his experiences at Print United. He expressed gratitude for his small company's recognition in the US market and emphasized the importance of feedback from readers and viewers. Reitoft praised the efforts of the Print United team, particularly Mark Subers and Amanda Kliegl, for continually seeking improvements and introducing new initiatives. He highlighted the Media Day event, allowing media representatives to engage with vendors and learn about new technologies through speed dating sessions, workshops, and Q&A opportunities. Reitoft noted that such events help media focus on important updates, making it easier to communicate valuable information to their audiences. He anticipated that detailed content resulting from Media Day would be shared in the coming weeks and months. Reitoft also discussed the Knowledge Center, a conglomerate of small booths at the entrance where media and industry specialists could educate attendees. While he commended the concept and execution, he suggested that allocating more resources and ensuring consistent presence at the booths would enhance their effectiveness. He stressed the importance of recording and broadcasting educational sessions to reach a broader audience, even if live attendance is limited. However, Reitoft raised concerns about the poor internet service at the Las Vegas Convention Center, describing it as a significant hindrance for media outlets that rely on high-speed connectivity to deliver content. He found it unacceptable that attendees were offered limited internet speeds at high costs, emphasizing that reliable internet is essential for modern trade shows. He also mentioned the separation of the South and Central Halls due to reconstruction, which made the event feel like two distinct shows and disrupted the seamless experience envisioned by the "under one roof" slogan. Morten B. Reitoft admitted that he discovered the second hall only on the second day, suggesting that the layout was not intuitive. Addressing his discomfort with certain aspects of Las Vegas, Reitoft recounted an evening event at The Palm where he observed a noticeable presence of prostitutes. He found this contradictory to industry initiatives promoting respect and opportunities for women, such as the Women for Print Alliance. Reitoft expressed concern over the exploitation inherent in such scenarios and the negative reflection it casts on the event environment. He observed that while the South Hall, featuring large format and apparel exhibits, was busy and crowded, the Central Hall experienced lower attendance, especially afternoon on the third day. Reitoft underscored the necessity of industry support for trade shows to ensure their continued existence and the benefits they provide in networking and showcasing new equipment. In conclusion, Morten Reitoft deemed the show valuable despite the issues highlighted. He hopes future events will address these concerns, particularly regarding internet connectivity and venue layout. He reaffirmed the importance of trade shows for learning and industry advancement, encouraging stakeholders to consider these factors for future participation. LinkedIn Profile: https://www.linkedin.com/in/reitoft/
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Tom Fitzgerald · Director / Post Press products · Koenig & Bauer

Great having time to get to know the people better when touring - and that is exactly what we had during our Always on Tour with Koenig & Bauer in New Berlin and Bloomington the past two days. Here Editor Morten B. Reitoft has a chat with Tom Fitzgerald :-)

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Pete Dolfis · Vice President of Sales – Americas · Tecnau · Overview · Printing United Expo 2024

In this film from PRINTING United, Pete Dolfis from Tecnau explains how its guillotine technology enables cleaner cuts when producing high-quality postcards, for example. We also get to talk more about how digital printing is paving its way into the commercial space, constantly raising the bar on the finishing side. But listen for yourself :-)

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Pete Dolfis · Vice President of Sales – Americas · Tecnau · PRINTING United Expo 2024

At drupa 2024, Tecnau launched its patent-pending Revolution 50 auto-setup line, automatically making all the changeovers. This is smart if you have multiple designs on a roll of paper, as the barcode printed automatically adjusts the settings, so you get all your formats delivered as you like. All the different sizes in the stacker are perfectly stacked for further processing. LinkedIn Profile: https://www.linkedin.com/in/pete-dolfis-1a07a825/
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Chris Manley · President · Graphco · PRINTING United Expo 2024

President Chris Manley explains why he’s SO excited about Graphco’s one-year-old distribution partnership with SD Italy for its cutting/plotting technology. It’s all about communication, Manley says.

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Giovanni Vitali · Sales Executive · PRINTING United SD – Hybridizing Cut

Giovanni Vitale, international sales director for SD Italy, points out the versatility of the manufacturer’s Augusta F150R PRO. Distributed in the U.S. by Graphco, the hybrid CNC cutting and plotting system is ideally suited for wide-format rigid and architectural signage applications up to six inches in thickness.

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Erik Frank · SVP Marketing · Koenig & Bauer

It's not so often we have time to get behind the person. We meet at tradeshows and talk about technology and customers, but on a two-day trip with Koenig & Bauer in New Berlin and Bloomington, we had plenty of time, so here is an interview with Erik Frank from Koenig & Bauer. The interview ranges from attracting young talent to the industry and how Erik Frank personally invests time mentoring young people to digital transformation and everything in between. Super interview - Great inspiration!

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PRINTING United Postcard

Here you'll find our postcard from PRINTING United done by the one and only Jack Fisher :-)
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John Vigna · Sales Manager LATAM · Mark Andy · LabelExpo Americas 2024

Spanish with English subtitles: John Vigna leads sales for Mark Andy in Latin America, where Mexico and Brazil are the company's two biggest markets. He discusses the press manufacturer's new technology launched at Labelexpo Americas 2024, the increasing popularity of its hybrid presses, and sales growth in Central America and the Caribbean. LinkedIn Profile: https://www.linkedin.com/in/john-vigna-38a7a423/
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Brian Kentopp · VP of Sales, North America Corrugated and Folding Carton · BOBST · SuperCorrExpo

Obviously, the corrugated market is important to BOBST, and in this interview from the SuperCORR expo in Orlando, 2024 - VP of Sales Brian Kentopp talks about the dynamics of the industry. He also talks about how BOBST now supplies its customers with sensors that can report usage, uptime, and everything necessary for pre-emptive maintenance. This super exciting interview, and of course, the corrugated market, is important to BOBST - and as a leading supplier, they keep being at the forefront of innovating technology focusing on productivity, sustainability, and smarter and easier-to-use for even not-skilled employees. Super interesting listening to - enjoy!

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Virgilio Micale · Director of Sales · CARTES · LabelExpo Americas 2024

Virgilio Micale, global sales director at Cartes, discusses the company's conventional and digital converting technology on display at Labelexpo Americas 2024 and the increasing demand for high-end embellishments. LinkedIn Profile: https://www.linkedin.com/in/virgilio-antonio-micale-3b1591143/
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Whitney Brooks · Owner · Natural State Label · LabelExpo Americas 2024

Whitney Brooks is co-owner of US converter Natural State Packaging and speaks to INKISH TV about the company's experience using CERM MIS software.

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Andre Beaudoin · Director, North American Sales and Marketing · Lemu Group · LabelExpo Americas 2024

Lemu Group partnered with Martin Automatic, ETI Converting Equipment, and Lundberg Tech at Labelexpo Americas 2024 to showcase a highly automated and efficient printing and converting line that includes technologies from all four companies. Andre Beaudoin leads the converting equipment manufacturer's operation in the US, where business is booming, he tells Inkish TV.

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Andrew Boyd · President · Blue Label Packaging Company · LabelExpo Americas 2024

Andrew Boyd of Blue Label Packaging, a 100% digital label converter based in the US, has used CERM's MIS software for the past ten years. He talks about how the technology has impacted its production and scaled alongside the company's rapid growth.

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Baudry Bayzelon · Sales Director · ETI Converting · LabelExpo Americas 2024

At Labelexpo Americas 2024, ETI Converting Equipment partnered with Martin Automatic, Lemu Group, and Lundberg Tech to demonstrate a highly automated and efficient printing and converting line that includes technologies from all four companies. Baudry Bayzelon discusses the company's involvement in the project and the increasing interest from the market in linerless labeling.

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David Silbiger · Sales and Product Development · C2C Printing · LabelExpo Americas 2024

David Silbiger of US converter Coast2Coast Label used to specialize in printing telephone cards. When it redeployed its narrow web presses to handle label production, the company realized it needed an industry-specialized workflow system and turned to CERM.

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Gavin Rittmeyer · Vice President, Sales and Marketing · Martin Automatic · LabelExpo Americas 2024

Gavin Rittmeyer talks about Martin Automatic's partnership with ETI Converting, Lemu Group, and Lundberg Tech, which saw them exhibit a complete printing and converting line at Labelexpo Americas 2024.

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Andrew Fetherman · President and CEO · Müller Martini Corp. · PRINTING United Expo

The President and CEO, Andrew Fetherman from Müller Martini, is very satisfied with the development in the US market. As we speak about the market, he obviously sees new and exciting opportunities in the recent announcement of Müller Martini taking over the distribution of Hunkeler from Standard Finishing in 2026. He describes a process professionally handled by all parties and with the customer in mind.

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