Simon Lewis · VP Strategy & Marketing · HighCon
Preparations for drupa are in focus, and many things have changed at Highcon since the 2016 edition. If you were there, you for sure remember the booth and the beautiful paper dresses that were used to show how great highcon products are – but also a bit misaligned with today’s strategies, which are razer-focused on folding cartons and corrugated – and in this interview with VP Strategy & Marketing, Simon Lewis we get a great insight into what to expect. Enjoy!