Morten Reitoft and Shlomo Nimrodi discuss preparations and expectations for Drupa 2024. Nimrodi, who recently traveled from Seattle to New York, emphasizes balancing daily business operations with Drupa preparations. He notes that his recent US trip involves meeting with the sales team and potential clients, some of whom plan to attend Drupa, to finalize deals.

Nimrodi reflects on the changes in Highcon’s team since the last Drupa in 2016, highlighting the positive impact of new team members and their energy. He describes Highcon’s strategic pivot towards industrial-scale packaging for corrugated and folding cartons, moving away from more niche markets. This shift aims to mainstream digital die-cutting and meet the market’s needs more effectively.

At Drupa, Highcon will showcase significant improvements, including a 50% increase in productivity through technological advancements and process changes. They will introduce the Beam 3, the Beam Writer (an offline device for faster job setup), and upgraded versions of their existing equipment. Highcon will focus on customer applications and their products’ substantial productivity and efficiency gains.

Nimrodi discusses the importance of customer feedback and involvement in product development, particularly with the new Vulcan model. This collaborative approach ensures that Highcon’s innovations align with market needs and helps mitigate risks. He also highlights the success of the Beam Writer, which allows customers to increase productivity without the need for additional machines, offering a cost-effective solution.

The conversation ends with Reitoft thanking Nimrodi for his participation and expressing mutual appreciation for their ongoing collaboration. Nimrodi acknowledges the value of Reitoft’s contributions to the industry and looks forward to seeing him at Drupa.

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