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Print Is Just the Beginning – From Personalization to Omnichannel · Phil Gaskin · XMPie · FLOW 2026

What if printing companies could offer much more than personalized print — and actually measure the results of every campaign?

At FLOW 2026 in Bad Hersfeld, INKISH's Morten Reitoft meets Phil Gaskin from XMPie to explore how a platform that started with variable data printing has evolved into a comprehensive solution for personalization, web-to-print, e-commerce, and omnichannel marketing.

For 26 years, XMPie has helped printers turn customer data into personalized communications. Today, the possibilities extend far beyond printed products. By connecting physical print with digital channels, printers can deliver interactive campaigns combining print, online experiences, messaging, and measurable customer engagement.

Phil explains how XMPie's integration with Adobe maintains the creative freedom and typographical control designers expect, while enabling customers to personalize products and campaigns through online storefronts. The same platform can manage ordering, campaign deployment, and analytics, providing valuable insights into campaign performance.

And this isn't just technology for large printing companies. From small businesses to multinational organizations, XMPie offers different entry points depending on the customer's needs and ambitions.

The conversation also explores programmatic print, the growing importance of open integrations, and how AI is helping XMPie simplify operations and introduce new creative possibilities.

Perhaps most importantly, Phil explains how expanding into digital services can help printers protect existing print volumes while developing entirely new revenue opportunities.

A conversation about the evolving value of print and why the future of printing may depend as much on connecting communication channels as on producing the printed product itself.

Recorded at FLOW 2026 · Bad Hersfeld, Germany · INKISH

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Your Machines Have Data. Your Operators Have Answers. · Andrew Woollams · OFS · FLOW 2026

Your printing machines generate enormous amounts of data. But what if the most valuable insights actually come from the people operating them?

At FLOW 2026 in Bad Hersfeld, Pat McGrew meets Andrew Woollams from OFS to explore how combining real-time machine data with operator feedback creates a completely different level of production intelligence.

With more than 20 years of experience in the printing industry, including 15 years at HP Industrial Print, Andrew understands the challenges printers face in improving productivity, identifying bottlenecks, and understanding what's really happening on the production floor.

OFS takes a manufacturing-focused approach to production visibility, connecting machine performance data with something equally important: the voice of the workforce. After all, operators often know more about what's happening on the factory floor than anyone else.

And now AI is making that information dramatically more accessible.

With Maven, OFS introduces an AI-powered operational assistant that allows anyone, from machine operators to senior management, to ask questions about production performance using natural language. Why is one production line performing better than another? Where are the biggest losses occurring? What happened while the production manager was away?

Instead of spending hours analyzing reports, Maven can deliver insights, comparisons, and visualizations in seconds, turning complex production data into actionable information.

From commercial printing and packaging to industrial print and finishing, OFS demonstrates why the next step in automation isn't simply collecting more data, but understanding it — and giving the people closest to production a stronger voice.

A conversation about AI, manufacturing intelligence, and why smarter factories need both better technology and better human insights.

Recorded at FLOW 2026 · Bad Hersfeld, Germany · INKISH

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Print Anywhere in the World – One Global Infrastructure · Alex Zayats · Cloudprinter · FLOW 2026

What if you could connect your business to a global network of printing companies without having to manage every supplier, production workflow, and delivery process yourself?

At FLOW 2026 in Bad Hersfeld, Pat McGrew meets Alex Zayats from Cloudprinter to explore how a global print production infrastructure enables businesses to automate ordering, production, and fulfillment across international markets.

Cloudprinter connects print buyers with printing partners around the world through APIs and integrations with popular platforms such as Shopify, WooCommerce, and Zapier. Whether customers operate sophisticated e-commerce environments or need a custom integration, the goal is to make global print production accessible through one connected infrastructure.

But managing a worldwide printing network requires more than software. Alex explains how Cloudprinter combines automation with supplier relationships, quality control, service-level agreements, and continuous communication to maintain reliable production across different locations.

Artificial intelligence is also becoming part of the operation, helping Cloudprinter respond to customer inquiries around the clock with more relevant, personalized support.

The conversation explores Cloudprinter's customizable brand portals, allowing companies to create branded ordering environments for employees, partners, and customers. Pat also highlights the Girls Who Print merchandising store as an example of how these solutions can support specific customer requirements.

An interesting perspective on how cloud technology, APIs, AI, and distributed manufacturing are changing the way print is bought, produced, and delivered.

Recorded at FLOW 2026 · Bad Hersfeld, Germany · INKISH

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Still Running Your Print Shop on Excel? · Alexandra Pettersson · GKS4 · FLOW 2026

Are you still managing your printing business with spreadsheets, paperwork, or information stored in people's heads? There's a better way — and getting started might be easier than you think.

At FLOW 2026 in Bad Hersfeld, Pat McGrew meets Alexandra Pettersson from GKS4 to explore how a modern, cloud-native Print MIS can help small and medium-sized printing companies take control of their entire production process.

At the heart of GKS4 is a powerful estimating engine that calculates prices in milliseconds, making it easy to create quotations, adjust specifications, and respond quickly to customer requests. But estimating is only the beginning.

From quotations and order management to job tickets, production planning, distribution, and shipping, GKS4 connects essential business processes into one integrated workflow. Whether you're producing offset, digital, or wide-format print, the system is designed to adapt to your production environment.

And what about implementation? Alexandra explains how GKS4 focuses on fast onboarding, with a typical implementation taking just one to two months. Existing material data can be imported, machines configured, and employees introduced to an intuitive system that makes everyday work considerably easier.

For printers who have been reluctant to invest in an MIS because of concerns about complexity or lengthy implementation projects, this conversation offers an interesting perspective.

Sometimes the biggest step toward automation isn't buying another machine. It's getting better control of the business you already have.

Recorded at FLOW 2026 · Bad Hersfeld, Germany · INKISH

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One ERP, Endless Possibilities – Connecting Everything in Print · Luca Rieser · Obility · FLOW 2026

What if your printing company could connect all its software systems into one seamless workflow without having to replace the tools that already work?

At FLOW 2026 in Bad Hersfeld, Pat McGrew meets Luca Rieser from Obility to explore how modern ERP technology can simplify print production, eliminate unnecessary manual processes, and bring different systems together.

Obility approaches print automation with a modular philosophy. Combining ERP functionality, web-to-print shops, and workflow automation, the platform is designed to manage production processes while remaining open to third-party applications, custom-developed solutions, and existing software investments.

For printers running ten or twelve separate applications, the challenge isn't necessarily finding more software. It's making everything work together. Luca explains how Obility helps reduce complexity, connect disconnected processes, and create workflows where information moves automatically from one step to the next.

And there's an important human perspective: automation isn't about replacing employees. It's about removing repetitive work and enabling people to focus on tasks that create more value.

Implementation depends on the complexity of the business. Standard configurations can typically be introduced within two to six months, while larger, highly customized projects may develop into long-term partnerships as companies continuously discover new opportunities for optimization.

A practical conversation about flexibility, integration, and why the future of print automation isn't necessarily one system doing everything, but different technologies working together as though they were one.

Recorded at FLOW 2026 · Bad Hersfeld, Germany · INKISH

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250+ Materials, Endless Possibilities · Falkon Kazakos & Seth Hirdes · Probo · FLOW 2026

What happens when you bring the printing industry together inside one of Europe's most impressive print production environments?

At FLOW 2026 in Bad Hersfeld, Falkon Kazakos and Seth Hirdes take us inside Probo, the host of an event bringing together printing professionals, technology providers, automation specialists, and the next generation of industry talent.

Organized by INKISH in collaboration with Probo, FLOW is about much more than software and robotics. It's about connecting people, sharing ideas, discussing real production challenges, and discovering how different technologies can work together to create one continuous production flow.

And Probo itself is an important part of that story.

With more than 250 different materials available, Probo demonstrates how industrial-scale print production and creativity can work hand in hand. From everyday print products to imaginative applications, the possibilities are limited more by imagination than by technology.

Falkon and Seth also highlight something equally important: the value of bringing people together. Whether you're an experienced printing professional, a technology specialist, or a student discovering the industry, FLOW offers opportunities to learn, connect, and find inspiration.

A look at the people, atmosphere, and production environment behind FLOW 2026, with a message to the next generation: You are the future!

Recorded at FLOW 2026 · Probo · Bad Hersfeld, Germany · INKISH

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The Only Print Editor You Need? AI Is Changing Everything · Axel Marciniak · Printess · FLOW 2026

What if one online editor could handle everything from business cards and photo books to beach flags, mugs, and large-format printing — and artificial intelligence could build the templates for you?

At FLOW 2026 in Bad Hersfeld, INKISH's Morten Reitoft meets Axel Marciniak from Printess to explore a web-to-print platform making a bold promise: the only editor you need.

Printess combines professional design capabilities, familiar from applications such as Adobe InDesign, with an intuitive web-based environment designed for both printing companies and their customers. Complex layouts, text flows, layers, and personalization options can be created with a single tool, while the customer-facing interface is generated automatically based on the product's configuration.

For printers looking to offer Canva-like design experiences directly through their own webshops, this creates interesting possibilities. Different products, different storefronts, and different customer experiences can all be managed through the same platform.

And then there's AI.

With the new Printess AI Assistant, users can describe what they want to create, upload reference images, and let AI generate editable templates, design elements, and even personalized marketing content. What previously required significant design and development work can now begin with a simple prompt.

Axel also explains Printess's accessible business model, allowing printers to start small, experiment with the technology, and scale as their business grows.

An interesting conversation about making professional print design more accessible, simplifying web-to-print, and putting AI directly into the hands of printers and their customers.

Recorded at FLOW 2026 · Bad Hersfeld, Germany · INKISH

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Stop Re-Entering Data. Start Orchestrating Print! · Tom Peire · Atomyx · FLOW 2026

How many times should you have to enter the same information into different systems? According to Tom Peire from Atomyx, the answer is simple: once.

At FLOW 2026 in Bad Hersfeld, Pat McGrew meets Tom Peire to discuss one of the printing industry's biggest challenges: connecting the many systems that make up modern print manufacturing.

Most printing companies already have automation. Their MIS, ERP, prepress, production, and shipping systems may all work efficiently on their own, but getting them to communicate is another matter. That's where orchestration comes in.

Atomyx provides a data integration and orchestration layer that connects different technologies, machines, and even multiple production sites without requiring companies to replace their existing systems. For printing groups operating different MIS solutions across several factories, this could eliminate significant complexity while improving production visibility and job routing.

And AI is changing the equation. Tom explains how Atomyx's AI-assisted connector technology can dramatically reduce integration times, potentially turning projects that previously took weeks into implementations completed in just a few days.

The platform is also designed to work across different printing segments, from commercial and large-format printing to promotional products, without imposing a predefined data model.

An interesting conversation about breaking down data silos, connecting entire production environments, and moving beyond isolated automation toward genuinely orchestrated print manufacturing.

Recorded at FLOW 2026 · Bad Hersfeld, Germany · INKISH

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From Mass Printing to Personalized Products with AI · Krzysztof Szczepańczyk · Printbox · FLOW 2026

What if your next growth opportunity isn't printing more of the same, but producing something completely unique for every customer?

At FLOW 2026 in Bad Hersfeld, Pat McGrew meets Krzysztof Szczepańczyk from Printbox to explore how printing companies can expand into the business-to-consumer market with personalized products, from photo books and posters to wall art, gifts, and much more.

Printbox provides a ready-to-use personalization platform that integrates with existing e-commerce environments, including Shopify and custom storefronts. Rather than developing complex online editors themselves, printers can offer customers intuitive tools to create their own products, while Printbox handles the ordering process and delivers print-ready files into existing production workflows.

But personalization is becoming even more exciting with artificial intelligence.

With Masterpiece AI, Printbox brings generative AI directly into the product creation experience, making it easier for consumers to transform their photos and ideas into unique printed products. Imagine uploading a picture of your dog and turning it into a royal portrait, ready to print, frame, and give as a gift!

The important part is that Printbox doesn't need to replace the printer's existing production systems. Through APIs and other integration methods, orders can move into established MIS, imposition, and production workflows.

A fascinating conversation about e-commerce, AI, personalization, and how printers can develop new revenue opportunities by making it easier for customers to create something truly personal.

Recorded at FLOW 2026 · Bad Hersfeld, Germany · INKISH

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In China, Tomorrow Is Too Late · Benny Huang · HEIDELBERG · All in Print China 2026

Speed, determination, and a strong winning mentality are among the characteristics defining the Chinese printing market. At All in Print China in Shanghai, INKISH Editor-in-Chief Morten B. Reitoft speaks with Benny Huang, Head of Greater China at HEIDELBERG, about the company's position in one of its most important markets and how Chinese customer expectations are influencing its business. According to Huang, China operates at a different pace from most Western markets. Customers expect immediate responses, rapid decisions, and continuous innovation. For HEIDELBERG, having its own manufacturing facility in Shanghai has become an essential competitive advantage, allowing the company to respond quickly to local demand while maintaining global quality standards. Packaging dominates much of the Chinese offset market, where HEIDELBERG has established a strong position. Demand for increasingly sophisticated configurations, including presses with up to 17 units, reflects the market's requirements for productivity, embellishment, and specialized applications. But China is also changing. Digital printing is gaining ground, and HEIDELBERG is responding with solutions ranging from Versafire and Jetfire to Gallus hybrid technology. Huang emphasizes that technology alone is insufficient. Service, availability, and response times are becoming increasingly important, particularly for digital production environments. The conversation also explores HEIDELBERG's return to All in Print China after many years, this time without exhibiting a printing press. Instead, the company has created a presentation environment focused on technology, innovation, and the future of print. An interesting insight into the Chinese printing industry's pace of development, the growing importance of packaging and digital printing, and why being successful in China requires more than simply having excellent machines.

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Made by HEIDELBERG – Not Made in China or Germany · Dr. David Schmedding · All in Print China 2026

China has become one of HEIDELBERG's most important markets, and its growing significance goes far beyond sales. At All in Print China in Shanghai, INKISH Editor-in-Chief Morten B. Reitoft speaks with Dr. David Schmedding, Chief Technology & Sales Officer at HEIDELBERG, about manufacturing, global markets, and the company's strategic direction. One of Schmedding's strongest messages is that HEIDELBERG equipment is not defined by its place of manufacture. Whether a press comes from Germany or China, it is made by HEIDELBERG, following the same engineering principles and quality expectations. Concentrating production of the Speedmaster CX platform in Shanghai has strengthened the company's competitiveness while bringing manufacturing closer to one of its largest customer bases. Schmedding also explains how China's strong performance has helped compensate for weaker markets elsewhere, and why HEIDELBERG is increasingly focusing on emerging markets such as Brazil, Mexico, and Indonesia. Another important topic is the integration of manroland sheetfed. For the first time, the brand is represented at HEIDELBERG's booth, with former manroland employees already supporting customers and ensuring continuity in service and spare parts. The integration also opens opportunities in market segments and press formats previously outside HEIDELBERG's portfolio. Interestingly, HEIDELBERG has chosen not to exhibit printing equipment at All in Print China. Instead, a cinema-style presentation attracted approximately 4,500 visitors during the first two days, demonstrating that there are different ways to engage customers at exhibitions. An insightful conversation about global manufacturing, market opportunities, the integration of manroland sheetfed, and the importance of learning from the speed and determination of the Chinese market.

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Inside HEIDELBERG China – A Second Wiesloch? · Michael Nilges · Managing Director

Twenty years ago, HEIDELBERG established its manufacturing operation in Shanghai. Today, China has become an essential part of the company's global production strategy, manufacturing printing presses for both the domestic market and customers worldwide. INKISH Editor-in-Chief Morten B. Reitoft visits HEIDELBERG's Shanghai facility and speaks with Michael Nilges, Managing Director of the Shanghai site, about the development of the Chinese operation, its strategic importance, and what comes next. Walking through the factory, the similarities to HEIDELBERG's Wiesloch-Walldorf production facility in Germany are striking. The manufacturing processes, precision, and quality standards are deliberately aligned. But China is also a very different market, particularly when it comes to packaging, where highly customized presses with 16 or even 17 units are not unusual. Nilges explains why the Speedmaster CX platform is manufactured in Shanghai while the XL series remains concentrated in Germany, how proximity to customers creates advantages in development and service, and why local manufacturing is becoming increasingly important to HEIDELBERG's global operations. Perhaps most interesting is the next step: expanding the Shanghai operation beyond manufacturing and assembly into R&D and product management, with ambitions to take greater global responsibility for the CX platform. The conversation offers a fascinating look at how HEIDELBERG balances German engineering traditions with the realities of the world's largest printing market, and why Shanghai is becoming much more than simply another production location.

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Madam Li · Inside Masterwork’s Vision for the Future of Print, AI and Automation

Chinese description below: During our visit to Masterwork (MK) in Tianjin, China, we had the unexpected pleasure of meeting Chairwoman Madam Li, who kindly agreed to an interview about the company's remarkable journey, its relationship with Heidelberg, and her vision for the future of the printing industry. Founded in 1995, Masterwork has evolved from manufacturing relatively simple printing equipment into a global technology company offering integrated printing and postpress solutions. With more than 300 invention patents, the company has built its success on understanding customer needs, continuous innovation, and developing technologies that deliver measurable value. Madam Li shares fascinating examples of how Masterwork has transformed foil stamping and packaging production through multi-station technology. But perhaps even more interesting is her vision of tomorrow's printing factory, where AI, voice control, intelligent automation, and simplified machine operation will fundamentally change how people interact with production equipment. We also discuss Masterwork's strategic relationship with Heidelberg, the speed of technological development in China, and her ambition to make MK an even stronger international company. An inspiring conversation with one of the industry's most influential business leaders, offering a valuable perspective on Chinese manufacturing, innovation, and the future of print. ----- 在中国天津参观长荣股份(Masterwork / MK)期间,我们非常荣幸地意外遇到了长荣董事长李女士,并有机会与她深入交流,探讨长荣的发展历程、与海德堡的战略合作关系,以及她对全球印刷行业未来的思考。 长荣成立于1995年,从早期的印刷设备制造起步,逐步发展成为提供印刷及印后整体解决方案的国际化技术企业。如今,长荣已拥有300多项发明专利。李董事长在采访中强调,企业持续发展的关键并不是单纯追求市场竞争中的胜利,而是真正理解客户需求,通过持续创新为客户创造价值。 采访中,李董事长分享了长荣如何通过双工位和三工位烫金技术,改变传统包装生产流程,提高生产效率。同时,她也谈到了对未来智能印刷工厂的构想:人工智能、语音控制、智能自动化以及更加便捷的人机交互,将使复杂的工业设备变得越来越容易操作。 我们还探讨了中国市场快速发展的步伐、长荣与海德堡之间的战略合作,以及长荣进一步走向国际市场的愿景。 这是一次难得而富有启发性的对话,让我们有机会从中国印刷装备制造业领军企业的视角,了解技术创新、客户价值,以及全球印刷产业未来的发展方向。

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Fujifilm Revoria · Mike Stone on Digital Print, Reliability and Creative Applications · Team Concept

From business cards and stationery to books, signage, and folding cartons, this printing company has developed into a genuine one-stop shop, combining offset printing, digital technology, and extensive in-house finishing capabilities to deliver almost anything its customers can imagine. In this INKISH interview, we meet Mike Stone, Facility Operations Manager, who started his career operating a Kluge finishing machine straight out of high school. What began as a job quickly became a lifelong passion for print, eventually leading to a career managing increasingly complex production environments. As the company expanded from smaller commercial print jobs into books, packaging, and sophisticated specialty applications, the demands on its production equipment changed significantly. Having worked with HP Indigo and Kodak NexPress technology, Mike explains why reliability, productivity, and responsive service became decisive factors when investing in Fujifilm digital printing equipment. One of the most interesting aspects of the conversation is how specialty toners, including white, clear, and light pink, have opened new creative possibilities. With double-white printing capabilities, the company can produce applications that would otherwise require additional production processes, making digital printing an increasingly attractive option for demanding and highly customized projects. Mike also explains the advantages of combining Komori offset presses with Fujifilm digital technology, allowing the company to choose the most efficient production method for each job. Standardizing equipment makes operator training easier and enables individual operators to manage multiple presses, improving productivity and profitability. But perhaps the strongest message is about service. Equipment specifications matter, but when production schedules are demanding, the ability to reach a service technician and get a machine running again quickly can make all the difference. For Mike Stone, Fujifilm's local support and responsiveness have become essential parts of the investment's value. Looking ahead, Mike sees packaging, signage, and B2-format inkjet technology as interesting opportunities for further growth, with Fujifilm firmly on the list of potential technology partners. An interesting conversation about craftsmanship, production management, creative applications, and why the value of digital printing goes far beyond print quality and specifications.

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NOVUS Print · From PDF to Shelf with Canon, Hunkeler and Müller Martini

With more than 120 years of history, NOVUS Print is one of South Africa's most diversified printing companies, producing everything from newspapers, magazines, and commercial print to labels, packaging, and books. At its flagship facility in Cape Town, six printing technologies operate under one roof. But as traditional print markets change, NOVUS is making significant investments in what it believes is a growing opportunity: book production. In this INKISH interview, we meet three key people behind the company's latest investment: Thinus Dixon, Managing Executive; Johnny Singh, Head of Book Production; and Johnathan Rose, Operations Manager. Together, they explain why NOVUS invested in a Canon ColorStream 8200 inkjet press, combined with Hunkeler folding technology, Müller Martini binding equipment, and the Connex workflow system. The investment represents much more than the purchase of another printing press. NOVUS has developed an integrated production environment where customer orders can enter directly from procurement systems, automatically retrieve approved artwork and agreed pricing, and move through planning, batching, printing, and finishing with minimal manual intervention. The objective is to change the economics of book manufacturing. While offset printing remains important for larger volumes, NOVUS can now produce shorter runs of 500 to 2,500 copies efficiently, helping publishers reduce inventory, respond faster to demand, and avoid tying up capital in warehouses. According to the team, digital printing can even offer lower production costs than conventional offset in these applications. One of the most interesting aspects of the conversation is how NOVUS approached the investment. Rather than selecting equipment independently, the company assembled an internal team of specialists, tested its own paper and artwork, evaluated operating costs, and worked closely with its technology partners to ensure that the entire production ecosystem would perform as expected. And this is only the beginning. NOVUS is already planning its next phase, adding monochrome inkjet printing and additional finishing capacity to serve trade publishing alongside its existing educational book business. With newspaper volumes declining and commercial printing facing increasing competition from digital media, NOVUS sees books and packaging as attractive markets for future growth. The company's strategy demonstrates how established printing businesses can reinvent themselves by combining new technologies with intelligent automation and a clear understanding of customer needs. An insightful conversation about the future of book production, the economics of digital inkjet, and why successful investments depend just as much on workflow, integration, and people as on the printing equipment itself.

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Making Small Print Orders Profitable at Scale · Adam Carnell & Cameron Mitchel · Route 1 Print

How do you turn thousands of small print orders into an efficient, highly automated industrial production process? At Route 1 Print in the UK, the answer lies in intelligent job aggregation, sophisticated workflow software, and investment in high-performance printing and finishing technology. In this INKISH film, Adam Carnell, Co-CEO, explains how Route 1 Print, part of the Bluetree Group, has developed its e-commerce and trade printing business around a simple principle: combining small, individual customer orders into larger production batches and directing each job to the most suitable technology. A central part of this strategy is the new SCREEN Truepress JET 560HDX, which replaces the company's previous generation of SCREEN inkjet presses. With production speeds of up to 150 meters per minute, improved print quality, and the ability to handle both coated and uncoated substrates, the press significantly increases capacity while reducing operator intervention. But the story is about much more than printing speed. Route 1 Print has invested heavily in workflow automation, including SCREEN's EQUIOS software, automated job grouping, and integration with Hunkeler and other finishing technologies. Rather than treating each order as a separate production task, the company establishes continuous production streams that maximize equipment utilization and reduce per-unit cost. Automation also extends beyond the printing presses. Robots already handle pallet movements, while the company continues to investigate how material handling, finishing, packing, and logistics can become increasingly automated. Interestingly, Carnell does not believe that a completely lights-out printing factory is immediately achievable. Printing technology and workflow software have advanced enormously, but physically moving, handling, and packing printed products remain significant challenges. Nevertheless, certain production streams could become almost entirely automated within the next five years. An insightful look at how one of the UK's leading online trade printers combines technology, software, and industrial thinking to make short-run printing profitable at scale—and why the next major productivity gains may happen after the printing press rather than on it.

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Making One-to-One Printing Profitable Through Automation · Patrick Donner & Peter Camp · Traffic

Producing a single personalized print product profitably requires much more than digital printing technology. It demands intelligent workflows, seamless data integration, and a production environment where automation eliminates unnecessary manual processes. In this INKISH film, Patrick Donner and Peter Camp explain how nearly 30 years of experience in digital printing, variable data, and IT have shaped a business built around individualized print production. With HP Indigo presses, Xerox equipment, Scodix embellishment, MotionCutter technology, and automated finishing, the company handles everything from personalized direct mail to large-scale fulfillment and individually customized products, including Merci chocolate packaging. A central part of the operation is its automated workflow that combines Enfocus Switch, PitStop Server, and Ultimate Impostrip. By standardizing incoming customer data and automating imposition, the company has significantly reduced operator intervention, improved production quality, and increased efficiency. Machine operators can concentrate on running their equipment rather than preparing individual jobs. Perhaps most interesting is the company's approach to IT. With more software developers than bookbinders, the business considers software development and automation essential to making one-to-one production commercially viable. And the next step? Further investment in software, digitalization, and potentially humanoid robots to support fulfillment operations as labor shortages continue to challenge the printing industry. An interesting insight into a printing business where innovation is not simply about buying faster machines but about integrating data, software, printing, and finishing into a single efficient production process.