Patrick Berverling · Purchasing Manager · Geostick · LabelExpo Barcelona 2025

Morten Reitoft from Inkish interviews Patrick from Geostick at the CERM booth during LabelExpo in Barcelona.

Patrick explains how he led Geostick’s transition to a paperless production workflow. About 1.5 years ago, when a printer breakdown halted production because physical job tickets couldn’t be printed, he questioned why they weren’t already paperless. Although the company already had digital job tickets and computers, they were still printing paper job bags. He faced skepticism from staff who had seen previous failed attempts, so his biggest challenge was cultural—getting people on board.

He started small with just one press, gradually expanding to others. As operators saw the benefits, they began requesting to go paperless themselves. Now, Geostick is fully paperless, with major improvements: operators can update job data directly in CERM, information is instantly visible across both of their sites, and moving jobs between machines is far easier. This has increased flexibility, reduced errors, and improved productivity—especially on the front end.

Previously, CSRs manually checked every order on paper; now, many orders are automatically validated by CERM without CSR involvement, freeing time and reducing mistakes. Patrick also notes their use of Infigo for a web-to-print shop, which allows customers to reorder and modify label jobs online—a big success, particularly for repeat orders.

He concludes that going paperless has made Geostick far more efficient, responsive, and accurate, and there’s no going back.