Phil Gaskin · Business Development Channel Manager · XMPIE · The Print Show 2025
Wayne from INKISH caught up with Phil Gaskin from XMPie at The Print Show in Birmingham, where the aisles were buzzing with activity on the opening day. Phil and Wayne have crossed paths at many international events — from Hunkeler Innovationdays to FINAT’s European Label Forum — but here in Birmingham, the focus was firmly on the UK market, one that XMPie has supported since The Print Show first began.
Phil explained that XMPie has exhibited at every edition of the event, viewing it as an essential opportunity to meet UK print service providers face-to-face and demonstrate how software innovation continues to shape the industry. This year, XMPie showcased a live integration with Fujifilm, connecting its StoreFlow Cloud web-to-print platform directly into Fujifilm’s XMF workflow and Revoria press technology. Visitors could walk onto the stand, design a personalized greeting card or children’s book using their phone, add a photo, preview it in real time, and send the finished job straight to Fujifilm’s stand — where it was instantly imposed, color-managed, and printed on demand.
Behind the scenes, the workflow demonstrated how automation, personalization, and creativity now work hand in hand. Templates were built in Adobe InDesign, giving full control over layout, metallic and fluorescent color effects, and high-end design features. Once approved, the order dropped automatically into XMF, which handled imposition, rotation, and routing to the appropriate device.
Phil emphasized that XMPie’s mission has expanded far beyond traditional variable data printing. The company now sees integration and automation as central pillars of value, with deep partnerships such as the one with Enfocus, opening up new possibilities across workflows and connected ecosystems.
XMPie currently supports around 400 UK customers and approximately 7,500 worldwide, spanning more than 100 countries. The company’s cloud-based StoreFlow platform reflects a broader shift toward software-as-a-service models, helping PSPs simplify operations, expand offerings, and enter new markets like DTG and on-demand publishing.
Though Phil won’t be joining the team at PRINTING United in Orlando — the American sales force will handle that side of the pond — he remains focused on serving the UK and European markets, where XMPie continues to play a leading role in advancing personalized, automated print.
As Wayne wrapped up, both agreed that day one at The Print Show had already delivered strong traffic and meaningful conversations — proof that UK print remains vibrant, curious, and eager to explore how software and smart integration are reshaping its future.
