How Covid 19 has re focused attention on what really drives business outcome

Marketers are preparing for another tough year in 2021. We are entering into the year uncertain about whether the Covid-driven shifts we’ve seen in consumer buying behaviour and media consumption are permanent, what the medium to long term economic impact of the pandemic will be and where to invest our smaller marketing budgets in order to drive better business outcomes for our brands. Luisa Mazinter, a communications professional and brand marketer of over 26 years will share her insights into the competing pressures Marketers are facing and the tough choices they are having to make in these unprecedented times.