In the first INKISH episode of 2025, Patrik Knutsson from Norway discusses his work in the printing industry. With a background rooted in a family printing business, Patrik Knutsson transitioned from running his own ventures, such as co-founding Copycat, a successful printing chain, to developing groundbreaking projects, Print.page. The conversation explores the industry's ongoing challenges, particularly the difficulty of effectively communicating product specifications to customers in a predominantly digital era. Patrik Knutsson introduces the Periodic Table of Print and Graphic Elements (PTPGE), a structured and visual classification system inspired by the periodic table in chemistry. The PTPGE is designed to simplify and standardize the understanding of printing processes and materials, benefiting professionals and customers. The discussion highlights the PTPGE's potential to enhance e-commerce solutions, improve customer experiences, and support sustainability by providing transparency in the production process. Patrik Knutsson emphasizes the collaborative nature of the project, inviting industry professionals to contribute to its development. The initiative is presented as a valuable tool for driving innovation and efficiency in the printing industry.