Scodix See Themselves as an enabler for ...
Whenever you see a Scodix at work, you immediately understand that this machinery is unique. The output may look like conventional embellishments but with an ever-increasing demand for shorter runs, customization and more - most understand the need for digital is vast. At every tradeshow where Scodix exhibits you see some of the most beautiful print samples on the planet, and they do understand how vital the "look" is to both print service providers and brand-owners. In this film, we are talking to the relatively new CEO Adina Shorr, and her approach to the market is great - it's not only about the right look but maybe even more about changing packaging and print from being functional to being a marketing communication piece at the same time. Listen to her and get great insight about Scodix and how they see whether Scodix sees themselves as a replacement or a complimentary to the existing line of embellishment equipment in the market.
GREAT!