In this session, Morten B. Reitoft explains his view on branding vs. marketing and why branding is the better option for CapEx investments. The logic is simple – PSPs and Converters don’t buy anything based on a single point of communication, so why should a conversion lead to anything relevant – and how many times should the same lead be generated over a period of 3-6-12 months before it reverts into a REAL conversion – namely the sales? In the session, Morten B. Reitoft also explains how he sees the role of marketing in a company – regardless of whether it’s with an OEM or a PSP. You don’t have to agree!
Tue August 29th
Impact of the UFLPA Ban · Herve Milner · P...
This interview with Herve Milner, President of Tonernews.com, is super interesting, and though now a response to the recently published interview with David Gibbons, it's two sides of the same case. Tonernews has for 20+ years covered the manufacturing and re-manufacturing of toner/ink cartridges and has seen how overproduction and challenging business ethics have created a very unhealthy business environment. In this interview, you will certainly understand why the US ban (UFLPA) has resonated so well among some of the people in this industry segment.