Produced By INKISH.TV

In this session, Morten B. Reitoft explains his view on branding vs. marketing and why branding is the better option for CapEx investments. The logic is simple – PSPs and Converters don’t buy anything based on a single point of communication, so why should a conversion lead to anything relevant – and how many times should the same lead be generated over a period of 3-6-12 months before it reverts into a REAL conversion – namely the sales? In the session, Morten B. Reitoft also explains how he sees the role of marketing in a company – regardless of whether it’s with an OEM or a PSP. You don’t have to agree!