I met Peeter Adamson for the first time years ago in the Estonian city Tartu. An old and nice city with a bar in one of the oldest and largest gun-powder storage buildings from ancient times, but of course, this has nothing to do with today’s interview 🙂 Peeter Adamson is the CEO and owner of the printing company Paar and decided to go to the Horizon Finishing First event in Quickborn to check out a new folding machine. Adamson, however, says that he is replacing a twelve years old machine and believe that the challenging time is a great time to invest in new technology. But listen for yourself, and maybe you’ll agree with him?