In this talk, Golan Landsberg shares how his dual roles—leading R&D at HP Indigo and serving as a Lieutenant Colonel in the Israeli Army’s Search and Rescue Unit—shape his perspective on teamwork, crisis response, and conflict resolution. Drawing on firsthand experience from global earthquake missions, including rescue efforts in Turkey, he illustrates how disasters transcend politics and can momentarily bridge deep-rooted conflicts between nations. He highlights the intensity of field rescues: racing against time, working in harsh environments, and making impossible decisions to save lives. These challenges reveal universal lessons that also guide innovation in his professional life: the importance of a clear mission (“knowing your North Star”), the necessity of perseverance, timing, adaptability, and the power of dedicated teams. He compares the urgency and improvisation needed to rescue survivors from beneath rubble with bringing cutting-edge products to market under tight deadlines. Ultimately, the talk suggests that just as saving strangers in foreign lands can temporarily heal tensions, applying the same resilience, empathy, and problem-solving in our personal and professional spheres can create opportunities for understanding and progress.