Ali Ridha Jaffar is the VP of Syncoms Group in the UK. The company is a commercial printing company, but Jaffar has also become a recognized presenter at numerous EFI Storefront presentations. The great thing about listening to a customer talking about any software is the passion. It’s also to understand that there are steep learning curves with all solutions – and as Ali Ridha Jaffar says in this interview, it’s not about setting up the prices and the designs and the flow, but how your web presence can get you even more successful.

Ali Ridha Jaffar’s LinkedIn profile.