Amitabh Luthra · Managing Director · Printers Supply · PrintPack India 2025

On the final day of Printpack India, Wayne Beckett from Inkish catches up with Amitabh, Managing Director of Print and Supply, to discuss the show’s success and the state of the Indian print market. Despite a slightly lower footfall than expected, Amitab emphasizes the quality of visitors, noting that the attendees were highly relevant industry professionals seeking valuable insights and business opportunities. A key topic of discussion is Print and Supply’s role as the Indian representative for Edale, the renowned British manufacturer of flexographic and digital hybrid printing presses. While importing UK-made equipment presents cost challenges due to high exchange rates, Amitabh highlights Edale’s reputation for top-tier engineering, often called the “Rolls-Royce of the printing industry.” The company focuses in India on sales, after-sales support, and marketing, ensuring strong local representation for the brand. Wayne and Amitabh also delve into the rapid growth of India’s label and packaging sector, which has surged in recent years. Amitabh attributes this expansion to the country’s strong economic performance and consistent year-on-year growth despite global challenges. Another major development is Print and Supply’s partnership with Xeikon, which was formalized at Drupa last year. Amitab explains that there is no conflict of interest between Edale and Xeikon. Canon-owned Edale specializes in flexographic technology, while Xeikon focuses purely on digital presses. This allows Print and Supply to offer a complementary portfolio, addressing India’s increasing demand for digital printing solutions. With a bright future ahead and the increasing adoption of advanced print technologies, Amitabh is optimistic about the Indian market’s trajectory. As the show wraps up, he returns to finalize deals, reinforcing the strong momentum built during Printpack India.