In this engaging conversation, the speaker reminisces about their extensive experience with Drupa, the renowned print media fair, starting from their first attendance in 1977 as a young freelancer. Over the years, they have participated in various roles, from exhibitor to consultant and journalist, witnessing the evolution of Drupa from a simple exhibition to a vital platform that shapes the printing industry. They emphasize the importance of communication over products and highlight the transition towards more efficient, automated, and productive printing technologies. The discussion also touches on the industry’s challenges and changes, including the impact of digitalization and the need for Drupa to adapt to attract younger generations and remain relevant in the future.