In times when virtual, hybrid, and online have become important topics in our industry, grows with more ‘halls,’ ‘exhibition space,’ and exhibitors. In this film, Wayne Beckett from and editor Morten B. Reitoft talk about the platform’s background and how Wayne Beckett sees themselves in the marketing mix. was planned before the pandemic but landed at a time when online was the only option. Wayne Beckett also comments on how their platform has become an asset used at the physical tradeshows! Enjoy!