In times when virtual, hybrid, and online have become important topics in our industry, printing-expo.online grows with more ‘halls,’ ‘exhibition space,’ and exhibitors. In this film, Wayne Beckett from printing-expo.online and editor Morten B. Reitoft talk about the platform’s background and how Wayne Beckett sees themselves in the marketing mix. Printing-Expo.online was planned before the pandemic but landed at a time when online was the only option. Wayne Beckett also comments on how their platform has become an asset used at the physical tradeshows! Enjoy!