Bettine Pellant · CEO · Picon LTD · The Print Show 2025

Wayne from INKISH is at The Print Show at the NEC in Birmingham, where he catches up with Bettine Pellant, CEO of PICON — the Printing Industry Confederation. With a long history in the print trade, Wayne and Bettine share memories of past shows from drupa to China Print, reflecting on how important face-to-face events remain for the industry.

Bettine explains that while online meetings have their place, nothing replaces the value of personal interaction. Trade shows bring together industry peers, customers, and partners — often people you see only once a year — and PICON’s stand serves as a hub for networking, conversation, and connection. Members are encouraged to drop by, grab a coffee or a beer, and bring customers or prospects for informal meetings.

Founded in 1918, PICON represents manufacturers and suppliers of print equipment, software, and consumables across the full spectrum of the industry — from prepress to press to postpress. Unlike associations representing printers, PICON focuses on the supply side and works closely with organizations such as the BPIF and IPIA to align efforts across the sector.

Membership benefits include a strong calendar of networking and social events, such as golf days, seminars, and meetings, as well as support navigating complex topics like new employment legislation and regulatory changes. Bettine emphasizes that PICON acts as a guiding partner — connecting members with the right resources and expertise when issues arise.

The association also operates several focus groups — including digital, exporters, importers, and suppliers to the paper industry — providing members with forums to discuss challenges unique to their area. These groups regularly address topics such as tariffs, trade documentation, and regulation. While PICON doesn’t typically lobby government independently, it collaborates with partners like the BPIF to ensure the voice of the industry is heard.

A warm and insightful conversation about community, advocacy, and collaboration in print, filmed live at The Print Show in Birmingham.