Billy Stojanovski · Snr. Global Product & Portfolio Marketing Manager · Xerox · PRINTING United 2025
At Printing United in Orlando, Morten B. Reitoft from INKISH talks with Billy Stojanovski from Xerox about the company’s latest innovations and strong position in the production print market. Stojanovski explains that Xerox remains fully committed to advancing print technology through strategic partnerships and engineering excellence, highlighting three new machines presented at the show that demonstrate the company’s focus on quality, automation, and versatility.
A key part of the discussion centers on the new Proficio subbrand, which Stojanovski explains is based on the idea of helping customers produce, propel, profit, and prosper. The Proficio 300 and 500 models offer four-color printing with an optional fifth color, running at up to 100 pages per minute and supporting substrates up to 400 gsm. These systems are designed to deliver high-quality output, flexibility across a range of applications, and consistent productivity for both commercial and packaging work.
Stojanovski also outlines several key technical advancements, including the introduction of LED imaging technology that delivers sharper detail, lower power consumption, and improved reliability compared to traditional laser systems. The presses incorporate a bias transfer belt for improved toner laydown on textured materials, an inertia wheel to reduce image banding, and a static-dissipation module to ensure smooth performance when printing on polyester and synthetic substrates. Inline finishing options such as the GBC Advanced Punch Plus system expand creative possibilities with micro-perforation, hole punching, and advanced binding.
Color and image quality are another major focus. Xerox’s extended gamut and fifth-color options, including fluorescent pink, enable highly accurate brand colors, more lifelike skin tones, and enhanced visual effects that closely match digital designs. The conversation also touches on creative gloss and matte effects that simulate varnish finishes directly from the press.
Throughout the interview, Stojanovski emphasizes that Xerox’s strength lies not only in its technology but also in its comprehensive ecosystem — combining hardware, software, service, and automation to help customers increase efficiency and profitability. The discussion captures Xerox’s drive to support printers with solutions that evolve alongside the industry and prepare them for the future of digital production.
