Welcome back to Print Sample TV! In this episode, Pat McGrew dives into the world of event promotion through print. If you've been following along, you know that we showcase print samples from all over the globe. Today, we're focusing on how events in 2023 used print to promote themselves—both before and during the event. With in-person events making a big comeback, seeing how organizers present the information is crucial. Print is an indispensable tool for event success, from show guides to brochures. We'll explore examples from Graphics Canada 2023, where print made navigating and networking easier, and Print For All in Italy, where creative print materials are used to build excitement for their 2025 show. You'll see how these events used print to communicate effectively, promote sustainability, and enhance the attendee experience. From show guides to stickers and save-the-date cards, there's no substitute for the power of print. Don't miss this episode if you're in event planning or just love seeing innovative print samples in action. Make sure to like, comment, and subscribe for more episodes of Print Sample TV!