Paul Bromley · Head of Global Sales · Infigo · PRINTING United 2025

On the final day of Printing United Expo in Orlando, with just about an hour left before the show closed, Wayne Beckett from INKISH caught up with Paul Bromley from Infigo. “Good to see you again, Paul,” Wayne began. “Here we are—another trade show, another interview.” Paul laughed. “Yeah, three weeks ago we were in not-so-sunny Birmingham, and now we’re in sunny Orlando. It’s been absolutely fantastic. This show has really become our main event. The number of existing and new customers we’ve met has been unreal.”

When asked what American PSPs were focusing on this year, Paul didn’t hesitate. “There are three key things we’re hearing again and again—automation, integration, and e-commerce,” he said. “We sat in on the NAPCO session on Wednesday morning, and those same three priorities came up as the main focus for companies that want to grow or even just stay competitive. That’s exactly where Infigo is positioned.”

Wayne pointed out that this seemed to fit Infigo perfectly. “It really does,” Paul agreed. “We’ve built our reputation around workflow and integration. Everyone knows we connect with just about every system out there. But something new that’s coming up everywhere is AI. It’s not going away—it’s only going to become more relevant. That’s why we’ve partnered with Printess. They’re helping automate the creative side, where users don’t have artwork or imagery and need to generate templates. Once that’s done, the job flows directly into Infigo via our platform, then to automation tools like Switch. We’re always looking for the gaps our customers face and finding ways to fill them.”

Wayne asked Paul to describe the Infigo ecosystem for anyone who hadn’t yet visited their booth. “At our core, we’ve got our MegaEdit editor, which is a cornerstone of Infigo,” Paul said. “It’s been leading the market for years and isn’t going anywhere. In addition, our platform supports both B2B and B2C workflows. That flexibility is key because some printers focus on business clients, while others sell directly to consumers. We sit right in the middle of that business, pulling data from and pushing data to MIS and ERP systems. Our partnership with printIQ is a great example—it’s one of the tightest integrations out there. In fact, many visitors went straight from our booth to theirs to explore joint solutions. We’re not just selling a product anymore; we’re helping customers find the best setup for their entire operation.”

E-commerce, Paul explained, has become a significant growth area. “We’re seeing companies that never considered e-commerce before now jumping in,” he said. “For example, large corrugated businesses are starting to build portals for micro print runs, giving their customers new options while still managing high-volume work. The same thing is happening in labels—smaller runs are now profitable thanks to digital presses like HP, Domino, and Xeikon. We’re proud to work with all of them. The timing is perfect.”

Wayne mentioned that Infigo had also been at Labelexpo. “Yes,” Paul said, “we got a lot of interest there. We integrate with MIS providers like LabelTraxx and CERM—great systems for label production. Labels have always been good for us, but since Labelexpo, they’ve become very good. The market is shifting fast, and we’re ready for it.”

He added that many American printers were diversifying, which aligns well with Infigo’s capabilities. “We’re seeing more commercial printers moving into labels, DTF, and DTG work,” he said. “When we do demos, we show them how Infigo supports that entire journey. Whether it’s standard 2D proofs, 3D renders for apparel or packaging, or wide-format jobs, it’s all supported. Garments, promotional items, folding cartons, corrugated packaging—the list goes on. We’re a one-stop shop.”

Wayne smiled. “Paul, as always, it’s great to talk to you. Funny how we both live in the UK, but we only seem to meet abroad.”

Paul laughed. “That’s true. Thanks for stopping by, Wayne—and thanks for the continued support.”

Oct 26 , 2025

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Tue October 28th

En

Heather Long · Product Marketing Manager · ...

On the final day of Printing United Expo in Orlando, Wayne Beckett from INKISH stopped by the Fiery booth to speak with Heather Long, Product Marketing Manager at Fiery. Despite the long week, Heather was in high spirits. “It’s been incredible,” she said. “We’ve had a lot of foot traffic and strong leads, so it’s been a really successful show for us. We’re excited to wrap up on a high note.” Wayne noted that this year’s event seemed to be the biggest yet, with both exhibitors and visitors. Heather agreed. “Yes, it’s definitely been busy,” she said. “It’s great to see so much energy and engagement from the industry.” Heather explained that Fiery was using the show to preview a new workflow automation solution called Fiery JobFlow Pro. “This is the successor to our current Fiery JobFlow,” she said. “We’ve completely redesigned it from the ground up on a much higher performance platform, so it’s faster, more flexible, and now integrates with AI.” She described how the system is designed to remove repetitive, time-consuming prepress tasks. “For example, if you’re getting hundreds of small jobs like business cards, you don’t want operators spending all day clicking the same settings and doing the same impositions,” she said. “JobFlow Pro automates those steps. It reduces clicks, eliminates human error, and frees up time so operators can focus on higher-value work.” Wayne asked how the system fits into a typical production environment, especially for companies running web-to-print systems. “That’s one of the biggest changes,” Heather explained. “We’ve re-engineered the architecture so it can receive jobs from multiple sources—e-commerce sites, job tickets, Command WorkStation, or even drag-and-drop from a browser. Once a file is received, the AI scans not just the metadata but also the file contents to understand what kind of job it really is. So if someone uploads a file named ‘businesscard.pdf’ but it’s actually a catalog, the system will recognize that and route it to the right workflow automatically.” She added that the AI also improves communication and usability for less experienced operators. “If a preflight report comes back full of technical terms, a beginner might not know what to do with it. JobFlow Pro can translate that into plain language, so it’s easy to understand. It can even send the report back to the customer automatically with simple instructions so they can fix it themselves.” According to Heather, the system is flexible enough to suit any type of user. “You can have an experienced prepress technician or a new intern using it,” she said. “Once the workflows are built, the AI handles the routing and logic. It’s all about making automation accessible.” Wayne asked how far the system goes in the production chain. “Ultimately, the goal is to get the job to print,” Heather said. “We can connect to any Fiery-driven printer—whether it’s a cut-sheet device or a large-format printer—and we can also integrate with MIS or ERP systems to feed production data, trigger new workflows, or even automate tasks like printing shipping labels once a job is complete. It really can go all the way to dispatch.” She added that the new system is far more dynamic than before. “The old JobFlow was more linear. JobFlow Pro can branch, connect, and scale. It’s built on a modern node-based framework, so it’s open-source friendly. Customers can create or add their own building blocks to customize workflows. We’ve tried to remove the need for scripting so it’s easier to use, but power users can still go deep and integrate at the API level.” Fiery JobFlow Pro, Heather confirmed, will be available in early December. “It’s all about our new motto: ‘Print smarter, automate anything,’” she said. “Reducing touchpoints, improving consistency, and giving customers tools to scale up—those are the goals.” Wayne smiled. “That’s exactly what the industry needs,” he said. “Fewer touchpoints, more automation, and faster turnaround.” Heather nodded. “Exactly,” she said. “That’s what we’re aiming for.”