Dynamic companies have dynamic staff, so we meet Carmen Eicher, Chief Sales and Marketing Officer for the swissQprint group. As a Swiss-based supplier of high-quality printing and cutting solutions, they have given their best and emphasized their brand’s impeccable quality and reliability, resulting in a 36-month full warranty as their new promise to the industry. Now that many new players are entering the market, this is a welcome and strong KPI for end users. So, let’s find out more about this bold “move” and strategy.