PU 2025 Matthew Edwards · Customer Constultant · Pro Print Performance · PRINTING United 2025
At Printing United Expo in Orlando, Wayne from INKISH speaks with Matthew Edwards from Pro Print Performance, part of Keypoint Intelligence. Matthew explains that while Pro Print Performance was acquired two and a half years ago, it has over 25 years of experience in production print and operates independently in Europe, with Matthew as the only U.S. employee.
He describes the company’s competitive web portal, an online database used by dealers and OEMs for real-world production print comparisons. “We work with all major manufacturers,” he says. “It’s not just specs — we provide tested performance data so sales teams can be more credible and confident.”
Beyond the portal, Pro Print Performance offers training programs for dealers, covering both competitive knowledge and sales skills. “We help dealers who don’t have internal training departments to develop their teams and have better business conversations,” Matthew explains.
A new addition to the portal is a finishing section, enabling users to compare inline and offline solutions side by side. “Finishing is becoming one of the biggest differentiators,” he says.
While Pro Print Performance works with manufacturers and dealers rather than PSPs directly, Matthew emphasizes their mission to make salespeople stronger, more informed, and more trusted by their customers.
He adds that Keypoint Intelligence’s learning and development programs are being integrated into Pro Print Performance, expanding their offering with micro-learnings and market-based training. Wrapping up, Matthew laughs that this is his first Printing United despite 25 years in print — but not his last.
Wed October 29th
Mike Scrutton · Director, Print Technology ...
Adobe and Scodix have partnered to integrate the Adobe PDF Print Engine directly into the Scodix workflow. This gives Scodix users the same high-quality, reliable PDF interpretation that Adobe already provides across more than 200,000 systems worldwide. Because the engine handles complex elements such as spot colors, overprint, and knockouts in precisely the same way as CMYK production devices, printers can expect consistent results when transferring artwork from the main CMYK print to Scodix embellishment. The integration also significantly improves processing performance, with reported speed increases of 30–40%, providing faster file preparation and effectively increasing overall capacity—an advantage for demanding applications such as variable data embellishment. Adobe and Scodix are also collaborating on new technology under development, currently code-named Project Goldsmith, aimed at simplifying the preparation of embellishment files. The goal is to reduce prepress processing from minutes or hours to seconds by automatically understanding designer intent and optimizing PDFs for embellishment production. Adobe has published reference material for creatives interested in preparing embellishment-ready files, and the partnership signals a broader focus on creating an efficient, end-to-end workflow from design through manufacturing.