Ep 13: The Power of Print & Digital Embellishment: A Deep Dive with Daniel Dejan
Welcome back to another episode of Taktiful Tuesdays! 🎉 This week, host Eric Vessels sits down with the legendary Daniel Dejan – a graphic arts industry veteran, creative director at Dejan Associates, and co-founder of MarketWise Academy. With over four decades of experience in print production, paper selection, multi-channel marketing, and digital embellishment, Daniel brings a wealth of knowledge to the table.
In this episode, we dive into:
âś… How print has evolved alongside digital media
âś… The profitability challenge for printers in a rapidly changing tech landscape
âś… The rise of digital embellishments (raised varnish, foil, haptics) and their impact on marketing
âś… Why the power of touch makes print more memorable than digital
âś… The future of print in a data-driven, AI-enhanced world
📢 If you’re in the printing, design, or marketing industry, this episode is packed with insights you don’t want to miss!
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#PrintingIndustry #DigitalEmbellishment #TaktifulTuesdays #Marketing #PrintMedia #AI #Haptics #GraphicDesign
Wed May 28th
Ep. 1: Taktiful and Inkish Unite!
In the grand premiere of “Taktiful Tuesdays”—yes, we’re making Tuesdays a thing now—host Eric Vessels rolls out the virtual red carpet for none other than Kevin Abergel, CEO and founder of Taktiful, and Morten Reitoft, the editorial wizard behind @INKISH. This episode shines a spotlight on their shared dream to jazz up the printing world with a dash of digital dazzle. Their master plan? To educate and empower print service providers (PSPs) and converters worldwide—because who doesn’t want global empowerment on their résumé? They’re all about helping businesses leverage cutting-edge technologies to stand out from the crowd and, naturally, boost those profit margins. Both teams are buzzing with excitement about the partnership and are committed to delivering high-quality, impactful content that might just make the paper it’s printed on blush.
Arctic Paper