Ep 16: Digital Embellishment, Design, and Dogs: A Live Chat with Xerox’s Kelly Leahy

In this special live episode of Taktiful Tuesdays, we’re coming to you straight from the Xerox Partner Summit in Las Vegas. I sat down with my longtime friend and Xerox legend Kelly Leahy – Senior Global Product Marketing Manager – to talk about everything from digital embellishment trends and the Genesis Initiative to the psychology of print, AI in design, and how print service providers can better educate their customers.

We also dive into career growth, continuous learning, and yes…baseball tournaments and dogs.

If you’re curious about where the print industry is headed, how digital embellishments can boost engagement, or just want to hear two print geeks talk shop (and dogs), you’re in the right place.

🔔 Subscribe for more conversations at the intersection of print, marketing, and innovation.

Timestamps:
0:00 – Intro & Live from Vegas
1:30 – Kelly’s Xerox journey (26 years strong!)
3:10 – Digital embellishment adoption trends
6:00 – The Genesis Initiative: Design, Market, Price, Sell
8:30 – Why “no one’s asking for it” is a marketing problem
11:00 – The psychology of touch: Why print works
13:30 – What’s next: AI, accessibility & democratization
17:00 – Career advice for the next generation
20:00 – Life outside of print: Baseball weekends & rescue dogs