Ep 22: Omnichannel Magic and Direct Mail Innovation with Morgan DiGiorgio
Episode 22 is here – and itâs a strong one. Iâm joined by the always insightful Morgan DiGiorgio, Chief Revenue Officer at DirectMail2.0 and Whoâs Mailing What.
We dig into what makes direct mail actually work in 2025 (hint: itâs all about integration). Morgan breaks down how omnichannel marketing is changing the game, what embellishments and sensory touches really do to lift response rates, and why marketers need to stop thinking about channels in silos.
Plus, we go off-script (as usual) and talk about leadership, alignment, and walking away from opportunities that donât serve your values. She even teaches me a thing or two about tarpon fishing and the life of a competitive gymnastics mom. This oneâs loadedâdonât miss it.
đŻ More on DirectMail2.0: https://www.directmail2.com
đŹ Connect with Morgan: https://www.linkedin.com/in/morgandigiorgio
â Grab your favorite beverage and join us!
Wed May 28th
Ep. 1: Taktiful and Inkish Unite!
In the grand premiere of âTaktiful Tuesdaysââyes, weâre making Tuesdays a thing nowâhost Eric Vessels rolls out the virtual red carpet for none other than Kevin Abergel, CEO and founder of Taktiful, and Morten Reitoft, the editorial wizard behind @INKISH. This episode shines a spotlight on their shared dream to jazz up the printing world with a dash of digital dazzle. Their master plan? To educate and empower print service providers (PSPs) and converters worldwideâbecause who doesnât want global empowerment on their rĂ©sumĂ©? Theyâre all about helping businesses leverage cutting-edge technologies to stand out from the crowd and, naturally, boost those profit margins. Both teams are buzzing with excitement about the partnership and are committed to delivering high-quality, impactful content that might just make the paper itâs printed on blush.