Ep 32: From Poutine to Print Innovation: Paul McCarthy on Mergers, Embellishment & Disc Golf

In this episode of Taktiful Tuesdays, I finally sit down with the one and only Paul McCarthy, Region Manager at HP Industrial Print and all-around road warrior of the North American print scene. We talk print transformation, strategic partnerships, digital embellishment, and the real secret sauce behind successful M&As (hint: it’s not just the tech – it’s the people).

Paul shares how he helped guide the merger of Advertek and Custom Colour Labs, the growing importance of hybrid workflows, and why being consultative is the future of sales in print. We also get into motorcycles, travel rituals, and the surprising crossover between print pros and disc golf champs (spoiler: we’re both card-carrying members).

Whether you geek out on embellishment tech, workflow strategy, or just want a fresh take on where industrial print is headed, this one’s for you.

🎯 Topics we cover:

• The truth about digital embellishment myths
• Paul’s 6-step consultative approach with partners
• Bridging print cultures between Canada and the U.S.
• Why the Midwest is the next big growth story
• Coffee, motorcycles, and yes…disc golf

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