EP 36: Dan Johansen on Print Innovation, Customization, and Why Curiosity Wins

In this episode of Taktiful Tuesdays, I sit down with Dan Johansen, VP of Sales and Product Management at Roland DGA. Dan’s been at the leading edge of innovation in wide format and industrial print for decades — from Creo to Kodak, Ricoh to Roland. And let me tell you, the man knows a thing or two about what actually drives success in this industry.

We get into the intersection of wide format and embellishment, the shift toward value-driven print, and how curiosity and creativity are fueling the next wave of innovation. Dan also shares his thoughts on helping small businesses grow, how Roland is expanding beyond traditional signage, and why it’s all about the why — not just the what.

We also go off the clock to talk motorcycles, music, writing, and what it really means to lead with compassion in business.

This one’s packed with insight and inspiration. Give it a listen and let me know what you think.

🖨️ Topics We Cover:

• The evolution of wide format print
• Why small print businesses are the heartbeat of the industry
• Applications that go beyond banners and signs
• Roland’s approach to innovation and market expansion
• The value era of embellishment (yes, it’s real)
• Creating emotional connection through tactile print
• Why curiosity is the best business strategy