Ep 39: From Commodity to Luxury: Marco Boer on the Future of Print & Embellishment

What happens when print stops being a commodity and starts becoming a luxury?

In this week’s episode of Taktiful Tuesdays, I finally sit down with someone I’ve admired for a long time – Marco Boer, VP at IT Strategies and one of the most respected thought leaders in the print industry. We talk about where print is heading, why embellishment is finally hitting its stride, and what the “haves and have-nots” trend means for your business.

We also cover:

• Why inkjet embellishment is turning a corner (finally)
• What finishing automation is solving for print shops right now
• The rise of specialization and the death of “generalist” printing
• Why taxonomy actually matters (and how it can help your shop get found)
•The surprising profitability of wide format
• Marco’s sailboat (yes, really)

It’s a deep and honest conversation about where this industry is going and why the next five years might look very different than the last five. And trust me, if you’re a progressive printer—or want to be—this one’s for you.