Ep 42: From Paint Brushes to Packaging: Paul Furse’s Wild Ride in Print Embellishment

This week on Taktiful Tuesdays, we’re joined by Paul Furse – aka the digital embellishment guy – who recently stepped into a new role as Global Director of Marketing and Head of Business Development Americas at Harris & Bruno.

We talk about his journey from growing up in a third-generation sign-painting family in New Orleans to helping brands scale digital embellishment across packaging, publishing, and beyond. Paul shares insights from his time at Scodix, Konica Minolta, and now Harris & Bruno – and we dig into why education and accessibility are still the biggest barriers (and opportunities) for this industry.

We cover:

• How Paul got pulled back into print after trying to leave it behind
• The impact of digital embellishment on short-run, personalized, and regional packaging
• What Harris & Bruno is doing differently with X-MAT, X-Foil, and sustainability
• The future of design, AI, and the next 10 years of embellishment

We even talk hiking, teenagers, and QR code tattoos. Yep, it’s that kind of episode.

Watch. Listen. Rub your hands on a nice soft-touch finish while you do.
This one’s a good one.