Ep 47: Why Luxury Print Still Wins with Karlien Murray

In Episode 47 of Taktiful Tuesdays, Eric Vessels sits down with Karlien Murray for a wide-ranging conversation on print, packaging, luxury materials, and the power of embellishments to create real value.

Karlien shares her unconventional journey into print, from writing legislation in South Africa to working in photography, building a print business, moving to the United States, and ultimately finding her place in luxury cover materials and packaging.

They dig into what makes embellishments matter, why perceived value starts before someone even touches a printed piece, and how printers can better connect brand vision to production reality. Karlien also offers sharp insight into the role of specifiers, the importance of samples, and why showing is always more powerful than telling.

Topics include:

• Karlien’s path into print and packaging
• Why embellishments create perceived value
• The connection between touch, attention, and luxury
• How printers can position embellishments as a value driver
• Why samples matter more than explanations
• The role of the specifier in bridging concept and production
• Building relationships instead of staying transactional
• Why happiness is a choice – and how that mindset shapes everything

If you care about print, packaging, customer experience, and the future of premium branded materials, this is an episode you won’t want to miss.

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