Even Lucanish · Product Marketing & Business Development · PageWide T700i · HP

This video features Even Lucanish explaining how digital packaging solutions are designed to complement, not replace, large-scale analog production. He emphasizes that the packaging industry still depends on long runs, which is why significant effort has gone into ensuring that the economic crossover points between digital and litho production make practical sense. The discussion focuses on how digital presses can add capacity, modernize older equipment setups, and improve overall efficiency within packaging facilities.

Lucanish describes the T700 as a strong fit for the litho-lamination market, particularly for integrated producers or larger independents with single-face laminators. The press is positioned as a complementary asset that allows shorter runs to be shifted to digital, while longer runs remain on litho equipment, reducing setup times and improving utilization across the plant. He explains how higher laminator speeds, enabled by roll-fed digital printing, can increase throughput and unlock additional capacity in existing operations.

The video explores the concept of crossover economics, noting that jobs under roughly 30,000 sheets are often more cost-effective digitally, especially when multiple SKUs are involved. Digital printing allows multiple graphics to be produced sequentially in a single continuous run, effectively combining many short runs into a single longer digital run. Beyond cost, color consistency is highlighted as a key advantage, with digital production delivering repeatable results over time without manual adjustments.

Lucanish also addresses broader adoption challenges, explaining that packaging has been more cautious with digital than commercial print, but that real-world installations have helped demonstrate its benefits. He points to easier staffing and training, tighter integration with MIS and ERP systems, and long-term platform upgradability as essential factors. The video concludes with a comparison of the T700 and T1100 platforms, outlining how form factor, corrugator compatibility, and versatility determine where each solution fits within the packaging and corrugated markets.