Friedmann is an amazing printing company. Of course, they have machines seen elsewhere, but it’s an entirely new building, and the company produces applications you don’t see everywhere. The company produces photo books, puzzles, and cards. All are produced digitally and in copies down to one. CEO Michael Schmid tells about dramatic changes COVID forced the company to make simply because some of the produces disappeared almost overnight. While visiting Friedmann, we got the chance to see the new Horizon BQ500 – an iteration of the previous and extremely popular BQ series. With BQ500 installed with variable gauze, and endpaper feeders, along with more automation, the machine serves Friedmann well. It’s always exciting to see new technology at work, and BQ500 as a binder should be interesting for many.