In this ‘Conversations’ with Editor Morten B. Reitoft, HP General Manager Annette Friskopp explains what drives her and how her competitive mindset drives her own ambitions, employees, and the entire company. In this open-minded interview, Annette Friskopp also explains how she was brought to HP to ensure agility and also how she has learned the advantages of both small and even more large organizations. Great conversation, and happy that INKISH got this opportunity at Innovationdays. Enjoy!