Gareth Ward & Peter Ollén · Print Business Media & AGI Publishing House

The media plays an immense role in the printing industry, and the trade-shows often rely on the promotion, marketing, and coverage of the trade-shows. However, the media also benefit from this symbiosis. Has the current situation with postponed and cancelled events influenced the media and the vendors’ ability to get the information across to the PSP’s? And with the new reality, will this be an opportunity or a threat to the trade media?