Gelato CEO, Henrik Müller-Hansen, introduces Gelato at Drupa, highlighting its role in the e-commerce industry through its Gelato Create and Gelato Connect platforms. Founded 15 years ago in Norway, Gelato now operates from 18 offices worldwide, supporting 150 production hubs. Gelato, a software company, focuses on local production and distribution globally, catering to the creator economy and e-commerce growth. Müller-Hansen emphasizes the shift from traditional printing to production on demand, enhancing efficiency and meeting global creators’ and consumers’ needs. Gelato Connect’s software streamlines production processes, driving innovation and profitability. At Drupa, Gelato showcases its advancements, including a collaboration with Landa, marking an exciting future for production on demand.