This is one of the things we like the MOST about the industry – passion! Gershon Alon is the Head of HP PrintOS, and when we asked Gershon Alon a question, it became the longest answer on INKISH ever – and into an episode of its own. Gershon Alon talks about how PrintOS, being vendor agnostic, enables PSPs and developers to integrate any API/SDK allows software into the heart of PrintOS, which is excellent. This is an opportunity for PSPs and other software suppliers to utilize services through the HP eco-system. Still, it also allows you to offer your customers services that would require more user interfaces and, eventually, more complex work. But listen to this exciting answer – and make up your mind yourself!