Navigating Challenges and Innovations in the Printing Industry:
Insights from Andreas Weber and Morten Reitoft’s Discussion with Günter Thomas

This article offers an in-depth look at the printing industry’s current state and future prospects, guided by a conversation with industry veterans Andreas Weber, Morten Reitoft, and Günter Thomas (GT). It highlights critical issues such as market challenges, innovation, quality, sustainability, and public perception in the context of the German printing industry.

Section 1: The State of the Printing Industry
The discussion begins with examining the German printing sector’s struggles, particularly the impact of rising costs and stiff international competition. Günter Thomas points out the difficulties in transferring increased operational costs to product pricing. He also mentions the burden of political decisions on the industry, such as policies affecting electricity prices directly impacting production costs.

Section 2: Innovation and Quality in Printing
Thomas emphasizes the importance of innovation in maintaining high-quality standards in printing. The conversation discusses the need for closer collaboration between designers and printers to optimize potential outcomes. According to Thomas, the lack of such interactions hampers the industry’s ability to double its knowledge sharing and advance collectively.

Section 3: The Role of Packaging Printing
The dialogue shifts to packaging printing, a significant and challenging sector in Germany. Thomas discusses how medium-sized companies struggle to keep up with global corporations’ capital and scale. He notes that despite its challenges, the luxury sector remains a vital area of focus, especially in terms of quality and innovation.

Section 4: Sustainability and the Future of Printing
Sustainability is a central theme, with Thomas advocating for environmentally friendly practices in printing. He critiques the general demonization of packaging and urges the industry to demonstrate the beauty and necessity of printed products. He also highlights the need for the industry to consider the lifecycle of products, from production to disposal.

Section 5: Engaging with the Public and Industry Image
Thomas and Weber discuss the importance of enhancing the printing industry’s public image. They suggest that the industry should more actively showcase its technological advancements and the intrinsic value of printed materials. The conversation underscores the need for the industry to step out of the shadows and assert its significance in the global market.

The discussion concludes with a call to action for the printing industry to embrace innovation, uphold quality, pursue sustainability, and engage more publicly. The industry faces significant challenges but also possesses the potential for growth and adaptation. The key to future success lies in balancing economic pressures with the drive for innovation and environmental stewardship, ensuring that the printing industry remains vibrant and relevant in the years to come.

Günter Thomas · Over the Skype · GT Trend...

19 May 2020