Editor Morten B. Reitoft and Yoshihiro Oe met for the first time at Hunkeler Innovationdays 2019 and have since got to know each other in meetings exchanging views on the cultural differences between Japan and Europe. In this interview, Yoshihiro Oe explains how understanding cultural differences (in general) helps Horizon develop binding equipment to understand the needs in the different markets. With high salaries in Europe and the lack of labor shortage, automation supports BOTH concerning labor shortages and reduces costs for the company’s customers. A great interview – dig in!

*We apologize for the technical errors in the sound 🙁

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