#HID25 Behind the Scenes with Matthias Annaheim · Hunkeler · Hunkeler Innovationdays 2025 · #HID25

When you arrive in Lucerne on February 24th and enter one of the three halls, you will be pleasantly surprised about how much technology you’ll find. Hundreds of people have worked behind the scenes in weeks before #HID25 to set up machines, get power, connect the machines, and prepare everything for four days that intends to create an interest in the newest and latest technology. Today, INKISH got the chance to take a look behind the scenes together with the Head of Marketing, Matthias Annaheim – so here we go 🙂

En Hans Gut · Chief Marketing Officer · Hunkeler

Hans Gut · Chief Marketing Officer · Hunkeler

Even for CMO Hans Gut, the Müller Martini acquisition of Hunkeler came as a surprise but was a logical step in a time when consolidations are part of company growth. With a vast potential for both companies, the future is bright. Hans Gut, several times in the interview, emphasizes that Hunkeler will keep also working with competitors to Müller Martini - respecting the legacy and the people - and, of course, once again, a firm commitment to Hunkeler Innovationdays that takes place next time as an even bigger event in February 2025. Great talking to Hans Gut and also getting some commitments for the future.