Luke Wildey · Development Executive · Howden · The Print Show 2025
Wayne from INKISH is at The Print Show on day one, catching up with Luke Wild from Howens. Despite living only a couple of miles apart, Wayne jokes that they always seem to meet at trade shows. Luke explains that Howens specializes in providing insurance tailored specifically for print businesses, covering everything from signage and graphics to large format and related sectors. With a background in litho, digital, and print management, Luke brings hands-on industry experience to his role, aiming to secure the right cover for clients while often saving them money in the process.
He outlines the types of insurance that are critical for print companies, including commercial liability, fleet policies for vans and cars, cyber insurance, and machinery damage. Cyber insurance, in particular, is a growing priority as even small businesses are vulnerable to phishing, ransomware, and employee mistakes. Howens partners with providers to offer training, phishing simulations, reporting, and access to risk engineering teams, helping to strengthen IT and cybersecurity practices.
Luke emphasizes that while business insurance can seem daunting, it’s easier to understand when broken down step by step—much like learning imposition in print. He emphasizes the importance of collaborating with a broker who thoroughly understands the print industry, thereby simplifying and enhancing the process for clients.
Visitors to The Print Show can stop by the Howens stand to learn more, enter a prize draw for a Sage coffee machine, or try their luck at winning one of the company’s signature lions from the grab machine. A practical and insightful conversation about protecting print businesses, filmed live at the NEC in Birmingham.

















