Language: Spanish · Subtitles: English/Spanish At LabelExpo Mexico, Jokin from ETI shared the company’s unique approach to label production, focusing on in-house coating technology that allows customers to apply silicone and adhesive directly during production. This innovation enhances sustainability, efficiency, and added value for end users. A key differentiator is ETI’s ability to offer tailor-made solutions, including linerless labels, which reduce waste and cost by eliminating the need for a traditional backing liner. Jokin explains how this technology allows for custom adhesive placement, improving performance for specific applications like tire labels, where avoiding adhesive bleed is critical. All products are developed closely with clients, ensuring quality and functionality. He emphasizes the cost-benefit for converters and society through better raw material use and greener solutions. Jokin also highlights the growing interest in sustainability within the Mexican market and expresses optimism about the region’s potential for growth. ETI is pleased with the turnout as a first-time exhibitor and sees promising opportunities to expand its presence in Latin America. LinkedIn Profile: https://www.linkedin.com/in/jokin-iruretagoiena-osoro-44946b30/ Interviewer: Nayelli González Menéndez · Revista El Impresor https://www.linkedin.com/in/nayelli-gonz%C3%A1lez-men%C3%A9ndez-6952a764/