William Huang · General Manager · Leading Technologies · Reporting from Drupa 2024

At Drupa, Jacques from INKISH.TV interviews William, a distributor from China for Wildbucket. William explains that 20 years ago, major printing machinery producers entered the Chinese market, creating a demand for high-quality varnish that local producers couldn’t meet. Now, while Chinese producers have improved, William’s strategy is to stay ahead by introducing new technologies not yet available locally. One key area is water-based varnish, which is more environmentally friendly compared to solvent-based options. William aims to promote this green technology in China, supporting the sustainability agenda in the printing industry.