Brendan Perring and IPIA have become synonymous with the British Printing Industry, and as many may mostly see the public events, such as The IPIA Big Breakfast online event or excellent award shows, Editor Morten B. Reitoft realized in this interview how important IPIA and the work the federation does supporting the British industry. In the conversation that lasts 40 minutes (so make sure to have plenty of coffee), you will learn how IPIA made a difference to the negotiations in Downing Street 10 and how IPIA continues to evaluate itself to stay relevant and worth the membership fee. Great story, and add to that, a beginning that takes you to how Brendan Perring got involved with print. You’ll like it!